The use of video material on social media is on the rise. More advanced video features and capabilities have been incorporated across all platforms in response to customer demand.
Video has been successful in generating leads for 84% of video marketers. Your brand’s visibility across all of your social media channels may be improved by including video marketing into your overall plan.
This manual is meant to help those who are unfamiliar with video marketing learn how to use it and see the many benefits it can bring to their business. Because 63% of marketers place a premium on video engagement, it’s important to put in some time perfecting your video content.
To what extent is it crucial to have video material online?
Now more than ever, organisations need to prioritise video content in order to attract and retain customers on a crowded market. Video marketing has quickly become one of the most essential promotional channels available to brands in the modern business landscape. Few examples of these advantages follow.
They’re useful for providing specifics about your goods
When advertising or marketing a product, pictures can only show so much information. To go above and above, use video to demonstrate your goods. It is easier to convey your goals to everybody who comes across your work if you include instructional videos and guides.
The Return On Investment (ROI) from videos is high
According to a poll conducted on wyzowl, 87% of video marketers report a positive ROI from using video. While this is true, it is contingent on both a well-thought-out content strategy and high-quality writing.
Creating video content may appear expensive at first, but there are cost-effective solutions available.
Video has many uses
When it comes to social networking, video has several potential applications. For instance, content videos can be anything from 15 seconds to three minutes in length, but on YouTube, users can upload full-length movies.
An increasing number of people are tuning in to watch live video, with 82% saying they’d rather watch a brand’s live video than read their typical social media postings.
Successful video marketing strategies
Given the unique characteristics of each social media site, it’s important to tailor your strategy to each network separately. Establishing a web presence on the sites frequented by your target demographic may be beneficial for any company. Having a presence on every major social networking site isn’t always required, but it may certainly pay off.
Check out the recommendations for each platform to learn more about the best ways to use video on social media in 2023.
Facebook, being one of the first social media sites, is often used as a primary focus by companies seeking to connect with consumers.
Condense lengthy videos
Plan the length of your videos. Customers should be kept interested for as long as feasible because this platform isn’t widely used because of its video content. Keep your videos as brief as possible.
Always use captions when posting media
Consider the needs of people who may have trouble understanding the material because of their hearing impairment. To ensure that your material is accessible to the widest possible audience, captioning is a must.
Since Instagram was an early adopter of the social media story format, it has been widely credited with inspiring many of the current trends in the industry. In fact, it was so successful that Facebook bought it.
Use real-time video streaming
The platform’s live video capability is particularly useful for marketing purposes, such as the promotion of items or the establishment of a brand name. As a BTS (behind the scenes) look at a product launch or a glimpse inside the day-to-day operations of a business, they may be invaluable.
Marketable video content should include product tagging
Tagging your items in videos that are selling those things can help boost sales. It simplifies the purchasing process for the user.
Shorten video lengths
Keeping movies brief is important on this platform for the same reasons it is useful on other platforms. Generation Z Tiktok users who also use Instagram Reels find the two apps to be functionally comparable.
Twitter is more popular among text-oriented users than video-oriented users as a news source. Video marketing for your company may still be effective on this platform, though.
Consistency is more important than length while writing
Twitter users send out an average of 6,000 tweets each second. The sheer amount of tweets means that standing out may be challenging. Maintaining brevity in your writing will aid you in keeping up with the rapid speed of this medium. The longer your material is, the more probable it is that readers will skim over it or not bother to read it at all.
Incorporate both product and people
Be sure to embed links to relevant products and contact information for individuals you’ve worked with or wish to connect with in your videos. Twitter is a wonderful place to make new friends and get others to check out your tweets.
Make good use of visual aids
When tweeting, it’s helpful to include images to help readers make sense of the increasingly large amounts of text that are part of most tweets. Videos and animated GIFs are great examples of visual cues that may aid in communication by making it easier for the user to grasp the message being conveyed.