You’ve come to the correct spot if you’re a company owner wondering if Instagram is worth the time and effort. In this article, I’ll explain in detail why you should start using Instagram. We’ll examine seven reasons why your business needs an Instagram presence, including its storytelling tools, the engagement it offers, and its application to small companies.
Is Instagram something you’ve looked at for your company yet? You have probably thought about it at some point, even if you aren’t on there yet. If you’re sitting here wondering “Insta-who?” I’d be shocked.
Instagram’s reach and functionality continue to expand rapidly. Features that, in my opinion, make for ideal marketing instruments for SMBs interacting with their target audiences via social media.
7 Reasons Adore Instagram for Entrepreneurs
Pictures and videos are the most effective means of narrative communication. Period. Instagram originally marketed itself as a “fast, beautiful, and fun way to share your life with friends through a series of pictures.” It seems like nothing has changed, but in reality, a lot has. It’s still a terrific way to let others inside your life, but now you can include video and audio and whatever else you choose!
In fact, one of the things I highlight while speaking is how Instagram can be used as a content generation machine.
Story on Instagram
As I’ve already indicated, Instagram Stories provides us with one of the most powerful ways of online storytelling. The narrative style also appears to be here to stay.
Instagram Stories is great since it’s its own subgenre of visual blogging or video. Users adore it, too. According to Instagram data, 80% of people follow brands on Instagram Stories. Therefore, a company would do well to establish a presence there in order to attract the attention of their target market.
Furthermore, one-third of the most popular Instagram stories are posted by brands. It’s just another argument in favour of Instagram’s usefulness for commercial purposes.
Participation in Society
Sharing your fantastic media and narratives is only one of what this site has to offer. The main purpose of Instagram is to facilitate interaction between you and your followers.
Why? Due of the importance of interaction on Instagram. All types of strategies for increasing the number of people who see your material in people’s feeds, on Instagram Stories, or on Instagram TV (IGTV) will be discussed. However, the true secret is in encouraging participation from the target audience. If you do this and keep showing up, you’ll quickly get to the top.
Instagram Is Entertaining Just Like Netflix
Taking a photo, applying a filter to make it appear great, and then sharing it with others has always been an entertaining activity. But as you can see, Instagram has evolved into much more than that.
Instagram’s appeal stems, in part, from the fact that it caters to our modern appetites for media consumption. Think about Netflix… and TV shows.
In the era of Netflix, we are obsessed with any form of episodic media. The ability to ‘binge’ on our favourite series is a huge draw for us.
A common way to handle a mobile device is in a vertical position. The way we utilise them has resulted in an explosion of vertical video and photography. In reality, vertical video is widely supported across social media platforms. For this reason, Instagram is ideal for many types of businesses since it provides a simple and quick method for accomplishing this.
Without any other equipment, we can now generate content directly on our mobile devices. Instagram is optimised for sharing vertical photos and videos instantly to our feeds, IGTV, and Stories.
It’s All About Where You Put It
Instagram’s location-based capabilities are a major selling point for corporate users. More people will notice your photos and videos on Instagram and other social media platforms if you include location tags.
In fact, the Location Sticker is one of the most potent tools available for usage in Instagram Stories. If you include a place in your Instagram story, it will likely appear as part of a larger tale centred on that area.
The ratio is one to one rather than one to many
Instagram is a breath of fresh air because interaction on Facebook is so difficult to come by these days. Connecting with current and new clients in a way that is unique to this platform is the main focus here.
It’s fine to start a meaningful conversation on the Instagram DMs (Direct Messages). It is normal, in fact. This may help you connect with the proper individuals and learn a great deal about them, including what drives them and the difficulties they confront.
In addition, it’s enjoyable.
Instagram’s constant updates to its suite of editing and sharing options ensure that its users will never run out of fresh inspiration. There is an abundance of resources available on the site to assist you in developing your content ideas. To put it simply, it’s a joy to employ!