These days, live video streaming is commonplace. Twitch, YouTube Live, and Mixer have seen a huge influx of gamers in recent years. Since the introduction of Live.ly on Musical.ly, users have enjoyed the ability to stream live videos on TikTok. Facebook Live has attracted more viewers, and now Instagram Live is gaining traction as well.
The widespread popularity of Instagram Stories is common knowledge. It’s a staple in the everyday operations of a great many businesses and individuals. Not as many people use Instagram Live currently, but that’s expected to change as connection speeds boost its popularity.
To protect your live broadcast from being buried by Instagram’s algorithm, use Instagram Live, which displays in the Stories area of your followers’ Instagram apps. Among the many benefits of Instagram Live is that viewers may find live broadcasts in their Stories feed immediately. You will get unrestricted access to Instagram’s prime properties.
Exactly why Is Instagram Live So Important?
Instagram is quickly becoming one of the most popular online social hubs. It has more than 1 billion active users every month and is rapidly approaching 2 billion. It has long been a favourite among the young, but in recent years its popularity has spread to the “not quite so young.”
Marketing your business on Instagram may be quite effective if your target audience is very likely to be using the service.
Methods of Marketing using Instagram Live
Establish Objectives for Your Live Instagram Streaming
Nothing is more uncomfortable than seeing a live video that hasn’t been scheduled and the presenter fumbles from one minute to the next. To maximise the effectiveness of your Instagram Live broadcasts, you should have a clear goal in mind.
You’ll need both an overall series objective and episode-level goals to make progress.
All of your ends must coincide. Your live stream needs to fit into the larger marketing plan for your company, and each episode needs to contribute to the overall success of the series.
Plan Out Your Streaming Time
Consistency with your audience is essential to the success of your blog, video channel, or any social media marketing campaign. They look forward to your fresh material and have come to expect it at a regular interval.
Assuming they find your videos engaging and informative, viewers will want more.
Choose a Video Codec for Your Project
Make sure your live broadcast isn’t just a bunch of random thoughts thrown together.
It is recommended that you use the same structure for each episode. People aren’t just interested in when your stream will be, but also in what they can expect to see if they tune in.
Spread the word about your live Instagram shows.
It’s unrealistic to think that people would spontaneously start watching your broadcast. First, people need to know it exists, and then they need constant reminders about when and where to catch each episode. It’s hardly a coincidence that traditional TV is saturated with commercials for upcoming live shows. You should adopt the same guiding principle for your Instagram live broadcasts.
You should start by mentioning it in many of your regular Instagram posts and on all of your other social media platforms. Mention your Instagram live stream in any emails you send to a mailing list that you’re a part of.
Always Do Your Homework Before You Start An Episode
You will need to set up your stream each time you plan to broadcast. Among these preparations may include making the “studio” ready for the broadcast. Since many people now use their smartphones to record video, you can set up your “studio” wherever you like, so long as there is adequate lighting. To improve the quality of your broadcast, you should utilise an external microphone and avoid doing it from a very loud location. If you want to give a presentation on your factory in action, for instance, you may want to make sure that your voice doesn’t get lost in the background noise created by the machines.
Play the Video in Your Instagram Story
The Instagram Story Camera is where you’ll really be recording your Instagram Live video. It’s the same camera as the rest of your phone, but it runs Instagram instead of the phone’s operating system. The Instagram camera may be accessed by touching the camera icon (or swiping right) in the app’s upper left corner. Instagram will request permission to access your camera and microphone if you haven’t created a Story before.
Make the Necessary Modifications
Before starting your broadcast, you should double-check your settings and adjust them as necessary. In the top left corner, you’ll see a cogwheel-shaped menu called Settings. This is where you’ll tap to access your personal settings, or “Story Controls.”
Consider each Story Control and make changes as needed. The vast majority of organisations will wish to enable message responses for Everyone.
Inspire your audience to spread the word about your stream
A primary Call to Action, or what you want viewers to do after watching your broadcast, will have been determined throughout your preparation. Make sure that you stress the importance of the Call to Action.
The video clip of this livestream should be available on your Instagram profile for people to watch for the following day. Most importantly, you must request that they disseminate this movie through their networks.