TikTok fads come and go quickly. It’s exhausting trying to keep up with the latest viral dances, memes, recipes, hacks, and other fads. Despite the popularity of TikTok, many companies are still unsure of what type of content they should make for the platform.
Mixing current TikTok trends with more timeless material is a smart move when developing a marketing plan for the platform. This will ensure that your channel is always up-to-date and relevant.
How the best TikTok trends of 2023 will affect your approach
To begin with, dance-offs
TikTok dance challenges are as popular as ever, however the music and choreography have evolved slightly. TikTok may have evolved from the lip sync app Musical.ly, but the app still retains some of the characteristics of its predecessor. In addition, many of the most popular TikTokers attained their fame through the dissemination of dancing challenges they had created and presented.
Don’t forget to include me in your shipment.
Numerous local companies have found success in creating a following on TikTok by packaging orders live on camera. Some companies have seen such a surge in demand for this service that they now get comments from consumers who insist on watching their orders are packed live on camera.
As we’ll see in the following trend, these videos frequently have an ASMR vibe, making them twice as effective. With little effort put into making your inventory seem good on camera, you can make a compelling film that demonstrates how you pack orders and wins over sceptical consumers by showing them that the things they’re buying are kept safe and sound.
Videos that induce ASMR or a sense of contentment
The last section touched on ASMR videos briefly, but we’ll delve into greater detail here. The acronym “ASMR” stands for “autonomous sensory meridian response,” and it describes the tingling feeling one may get down their back in reaction to specific sounds.
These ASMR films are audio-only and include activities like filling jars with merchandise or replenishing shelves (another popular TikTok video genre). Much like this sample we have here at DTE Beauty.
It’s a green screen!
Green screens are well-known in the film industry, where they are used to composite CGI into live-action footage. It’s really just a green screen that editors can easily use to superimpose whatever they want on top of the performers’ heads. It’s also what meteorologists use when they want to show each other weather maps.
The video-sharing platform TikTok also offers its own take on the green screen effect. In the “Effects” tab of the video-recording interface, you’ll find a number of options for recording your video on top of the backdrop (the green screen, if you will).
Skits
A skit is a short film that serves as a sort of play or performance to either entertain or educate the viewer. They are quite common in “Karen” skits and other customer service-themed tales on TikTok. Yet these have a wide range of applications in commercial settings.
Day of the week
The “day in the life” video is another popular genre on TikTok. They follow an individual (a member of your team, maybe, or the owner of a small firm) as they go about their typical workday and note any relevant connections.
Artists drive the bus
Trend-setting The emergence of the creative economy may be directly attributed to TikTok users. TikTok fosters the growth of creative and influencer communities. It allows the most popular TikTokers to instantly connect with and interact with millions of others using the app. They achieve this without using elaborate production values or a large studio. Rather than seeking perfection, consumers are more interested in information that seems honest and authentic. Anybody can make content in TikTok’s universe.
[Fill in the subculture here].Tok
Everyone can find their niche in the diverse TikTok community. This is why individuals all around the world are coming together over certain hobbies. Subcultures have been there since the early days of the internet, but TikTok has helped bring them to a wider audience.
It’s simple to find others who share your interests on #BookTok, #FoodTok, #CleanTok, and #MoneyTok. Subcultures not only provide vital platforms for individual expression but also provide interesting and innovative audiovisual content.
Use these TikTok tendencies into your advertising plan.
Consider these and other TikTok-related developments while planning your 2023 approach. With Sprout’s social listening features, you may find the newest trends and audio samples with no effort. If you use that resource in tandem with our how-to guide, you’ll have an unstoppable presence on TikTok this year.