It would be unusual to encounter someone who hasn’t at least heard of the video-sharing app TikTok. The controversial and addictive video-sharing software has been in the spotlight for several years now.
Despite being one of the more recent social networks and facing serious risks (such as being banned in the US), TikTok has achieved the fastest growth of any platform in history.
Because to its explosive popularity, especially among the younger generation, TikTok has entered the collective consciousness and become an integral part of modern culture.
We’ve created a list of 32 of the most recent TikTok data to help businesses, marketers, and influencers have a better understanding of this revolutionary new social platform.
Popularity of TikTok: The Numbers
Let’s start with a look at some TikTok usage data to get a better idea of the platform’s reach and demographics.
The first interesting fact about TikTok is that it is the seventh most popular social media network worldwide
TikTok, according per the most recent available data, is the seventh most popular social media site in terms of monthly active users. Placed above Snapchat but behind Instagram, WhatsApp, WeChat, YouTube, and Facebook.
In addition, keep in mind that TikTok is still expanding at a high rate with no indication of slowing down. I’d put money on it cracking the top five within the next few years.
According to the company, 732 million people around the world use TikTok every month
Considering that TikTok has only been alive for 5 years, its 732 million users may not seem like a lot compared to Facebook’s 2.8 billion. It took Facebook almost 7 years to attain the same number of users as TikTok, despite the fact that Facebook has been around for 17 years (more than 3x as long as TikTok).
Over 65.9 million people in the United States used TikTok that year
64.9 million (or about 11%) of TikTok’s total user base are located in the United States. This is great news for advertisers and marketers whose target audience is in the United States, as the country now has the highest TikTok adoption rate (outside of China / Douyin).
This number is expected to grow by almost 22 percent year, to 73.7 million in the United States by 2021.
With around 22 million monthly active users, Indonesia is the country with the second-highest share of the TikTok user base. Following closely after is Russia, with 16.4 million users, followed by Japan, with 12.6 million.
Fourth, one-fourth of TikTok’s American users are teenagers
Not surprisingly, the most common age group for Twitter users is 10–19, given the app’s popularity among the younger demographic. Users in this age range (13–17) make up 25% of the total.
Maybe more shocking is the fact that TikTok users span the full range of ages. In addition, 22.4% of users are aged 20-29, 21.7 % are aged 30-39, 20.3 % are aged 40-49, and 11% are aged 50 and up.
5 Each month, the average Android user spends roughly 13 hours on TikTok.
Researchers at AppAnnie and Hootsuite have found that the average monthly time spent by Android users on TikTok is about 13 hours. In terms of total time spent, it is the fourth most popular social media app. TikTok’s 10.3-hour average per user outpaces Instagram, another visual social media app and one of its main competitors.
Males make about 51% of TikTok’s user base
And women make up nearly half of the population (51%). When compared to other social media platforms, where male users predominate, TikTok has a far more balanced gender ratio. Reddit has a 59.7 percent male user base, while Facebook has a 56.6 percent male user base.
In the year 2020, TikTok had the most downloads.
TikTok had a breakthrough year in 2020. According to App Annie, it had the most downloads worldwide, topping even Facebook, WhatsApp, and Instagram. In reality, the app received 315 million downloads in the first quarter of 2020, making it the greatest quarter ever for an app.
Eighth, user-generated material makes up more over half of all activity on TikTok.
TikTok is unique among social media platforms because of its emphasis on user-generated content. TikTok’s intuitive video editing features make it simple to create short videos in a pinch, and the app’s emphasis on dance trends and viral videos inspires users to get up and dance.
Thus, more than 50% of users say they have posted their own work. TikTok users, unlike those of other social media sites, actively participate in the content creation process.
TikTok users, one-third of whom have annual incomes of $100,000 or more, are young adults aged 13 to 24
That’s a lot of money, and it seems to imply that TikTok members are particularly well-off, given the app’s target audience of young people.
The truth is that this number has more to do with the distribution of household income in the United States than with actual adoption rates. Those with annual incomes of less than $25,000 are the most likely to use this technology.
Analysis of Recent TikTok Statistics
TikTok’s most widely-viewed content is related to entertainment.
Users of TikTok aren’t seeking for serious discussion of political issues or practical guidance for running a business. In order to get traction on the platform, content must either be interesting, humorous, or ridiculous. So, it should come as no surprise that “entertainment” is the most-searched term on the site.
That wraps up our look at current data and trends related to the popular video sharing platform TikTok.
These TikTok usage numbers can help you better grasp this innovative new platform and its potential role in your social media marketing plan.