Despite TikTok’s massive following and rapid expansion, its advertising options remain mostly unknown.
This beginner’s introduction to TikTok advertisements will teach you the ins and outs of this advertising platform, how to navigate TikTok Business Manager, and how to set up your first ad campaign.
Then, get an account with TikTok’s business manager by creating one.
Make a TikTok advertising account first.
If you already have an account, you’ll need this one also in order to make advertising.
You’ll be asked for certain identifying details about yourself and your company upon signup.
Second, launch your initial marketing effort.
Make a new campaign, give it a meaningful name, and select an end goal from the available possibilities.
TikTok campaigns aim to raise brand awareness, encourage more investigation, and ultimately result in a purchase.
Choose Awareness if you want to broaden your brand’s exposure as much as your resources permit, or select Conversion if you need to be more selective with your reach.
Take Into Account if you’re looking to increase engagement with your content in the form of likes, follows, website visits, app downloads, and video plays.
Implementing tracking code on your website is essential, and this process is not dissimilar from integrating the Facebook pixel.
The pixel will also be used by the TikTok algorithm to enhance your campaign’s performance and get you closer to your objectives.
Next, organise your ads into groups and choose where they will appear.
At present time, you may opt to have your advertising appear on just one property, or throughout the whole TikTok network, which includes applications like BuzzVideo and Pangle.
This is an excellent choice for companies with little funds for ad production and evaluation, but it may not be suitable for those that prefer tighter control and/or have stringent brand rules to follow.
Ad group settings (the equivalent of Facebook ad sets) establish the intended audience(s), and the available choices will be recognisable to people who are already familiar with Facebook Advertising. Targeting based on age, gender, location, device, activity, and passions.
Others could say that the list of interest categories is too low or that interests might be too general, making them less detailed (or nuanced) than what you have on Facebook.
Databases of customers
Lookalike audiences may be created using customer lists for prospecting efforts, and website traffic and interaction can be used to put up bespoke audiences. The TikTok pixel must be activated and set up properly.
The same is true of push advertising; the more time and attention you put into developing your target demographic and ads, the more success you’ll have with them.
Ad Type Selection and Ad Creation (4th Step)
Although TikTok provides a wide variety of advertising opportunities, some of them are prohibitively expensive and more suited to established businesses than others.
Advertising that appear in the feed
Unlike some of the other styles, the adverts that appear within the feed on the user’s “For You Page” will look natural and less invasive.
Commercial Brand Invasion
This advertisement is perfect for companies who want to create a splash but don’t want to break the bank doing so.
Brand Takeover ads play for three to five seconds whenever a user starts the app and navigates to a category that supports them.
As a result, TikTok limits each user to a single takeover every day.
Advertisements on TopView
TopView advertisements, like Brand Takeover commercials, appear at the top of the user feed and play before any other videos when a user launches the app.
TopView advertising, which 72% of TikTok users say they prefer, are said to increase brand recognition and spark engagement.
Challenge using a Hashtag
One sort of advertising known as “branded hashtag challenges” is designed to get people talking about a company and its products.
TikTok’s discovery page has promoted hashtags that link to a landing page with a curated selection of other entries in the challenge.
Positive Brand Influence
Brands may make their own stickers, lenses, and other effects with TikTok Branded Effects, just as they do on other platforms. Users can then share these effects with one another and interact with the brand through the app’s augmented reality features.
Native format Spark advertising may convert your posts into advertisements.
All interactions with the post, including views, comments, shares, likes, and following, are credited to the original organic post, whether it was produced by the brand itself or a creative.
TikTok has been testing search advertisements, which are’sponsored’ videos that appear alongside users’ search results, for the last week.
After your ads begin appearing in search results, you can pull the phrases users typed in to find your advertising and use the most popular ones as titles for your most successful TikToks.
Now that we’ve had a cursory look at the various TikTok ad forms, let’s talk about what it takes to make a decent and effective commercial.
As we’ve seen, TikTok is a very distinct social media platform, and as such, content creators and distributors need to adjust their strategies accordingly.
Consumers in this demographic are looking to interact with businesses that they can relate to on a deep philosophical level.
Hence, it’s crucial that the ad content seems organic and provides genuine value to TikTok viewers.
To get started with TikTok advertisements, businesses who view the platform as a long-term commitment and are prepared to invest in boosting organic postings, user-generated content, or sponsored content from artists have many viable choices.