No one can resist free goods. Everyone enjoys receiving freebies. Almost everyone gets excited at the prospect of winning anything for free, whether it’s a free trip to Europe or a year’s supply of their favourite skincare items.

This is precisely why an Instagram giveaway can be so effective.

Instagram Contests: What Are They?

For a short period, participating companies on Instagram will provide free products or services to those who meet the promotion’s entry requirements (or “rules”).

Instagram contests have the ability to increase brand awareness, spread the word about new product lines, connect with a wider audience, and win over some new customers.

Justifications for Hosting a Giveaway on Instagram

Do freebies help bring in new customers and expand your business? If you have a good enough incentive, then absolutely.

Your own giveaway that you run will:

Quickly gain more fans

Instagram accounts that provide giveaways or contests get 70% more growth than those who don’t.

Motivate your audience, existing and potential, to take part.
More likes, comments, and shares show Instagram that your material is popular and convincing, increasing the likelihood that it will be featured in users’ feeds.

Fortify ties to your current following

Giving something away to your audience strengthens the connection on a personal level that you have with them. Your Instagram following, post interactions, and client loyalty may all benefit from a well-organized giveaway. However, this is not all. You may get your followers excited about an impending product or feature release by holding a contest or giving something away in exchange for their participation.

Now that you know why it’s a good idea to do an Instagram giveaway, the next question is how to accomplish it. Offering the most valuable awards is the key factor.

What are some enjoyable incentives to hand out?

Top-notch freebies have these qualities:

Relevant

If you don’t provide a reward that your ideal customer would like to win, you won’t receive any responses.

Valuable

Remember that quality doesn’t always have to come at a high price! However, not every company has the resources to give away $25,000. But if they are special, practical, or enjoyable, even inexpensive giveaway presents may be worthwhile.

Some Suggestions for Planning Your Instagram Contest

Know Your Goals for the Giveaway

You’re just giving something out for free on Instagram if you don’t have a clear purpose in mind.

Every choice you make, from the giveaway’s prize to the material you produce to how you publicise it, will be informed by the aim you settle on.
This not only facilitates compliance with Instagram’s content guidelines but also makes it clear to users what they must do to take part.

Study Instagram’s policies

In order to ensure that your giveaway works successfully and without interruption, it is imperative that you adhere to their platform’s established rules and regulations.

The following details with Instagram’s rules for contests:

• The regulations of your contest.
• Conditions for taking part in the programme.
• Guidelines for using your reward (minimum age, etc.).
• An admission that Instagram is not accountable for the contest’s outcomes.
• You’ll need to provide all of this information in a comment on your giveaway post. Instagram can delete your posts if they deem them to be misleading in any manner.

Pick a Prize that Will Excite Your Viewers

No one will enter your contest if the reward doesn’t interest them. Think about what your followers care about and how you can provide it to them in a way that is consistent with your brand.

This is simple for retailers of mass-market goods and online merchants peddling niche wares. To provide anything more than a discount or trial, however, a business with no physical items will need to do extra research.

You may also work with other companies by inviting them to participate in your Instagram giveaway. That’s a fantastic strategy for gaining exposure for everyone involved among a receptive audience. The collaboration benefits both companies by raising product and cause visibility.

Create an Excellent Prize-Winner Caption

You may advertise the products you’re giving away and make it easier for others to locate, learn about, and enter the contest with a clever description.

Hashtags can be useful in this situation. You could also include relevant hashtags and supplementary information about your sector.

Each Instagram account will have a different idea of what makes the “perfect” giveaway post.

Start your Instagram contest and get the word out

In addition to reaching a wider audience, paid promotion on Facebook and Instagram may help get the word out about your Instagram giveaway.

Follow Up on the Outcomes

After you’ve selected a winner, evaluate how the gift affected your initial objective. You may then use that information to plan future freebies that are more successful.

If you want to raise awareness of your brand, the Discovery report will serve you better. It tells you how many people might have seen your post in their feeds and so become new followers.