What would happen if you were able to conceive of a way to affect the feelings of your audience and persuade them to do the action you want them to take? We discuss four significant psychological studies that may help you get into the heads of your customers on social media and learn why people share and how they feel when they read your material. These research were conducted in the past decade.

You may become a more successful digital marketer by gaining a better understanding of the psychology of social media, which will lead to higher share counts, higher levels of engagement, and a wealth of pleasant interactions. Absolutely, we will assist you in significantly increasing the number of people who “Like” your brand.

Discover the social media psychology research that have the potential to convert your digital marketing from drab (and a little bit dull, if we’re being honest) to fascinating, contagious, and just what your readers require…

Release the grin and laugh it up!

You are already aware that joy may spread from one person to another in the actual world. Nevertheless, new research from one of the largest studies ever conducted on the psychology of social media has shown that emotions may also spread in the same way online. The condition is known as emotional contagion, and there is currently no treatment for it. The truth is, once your readers have eaten your information or read your social media post, there is a significant likelihood that they will pick up on your tone. Here’s the thing. Hence, put it to good use.

Your Solution for Digital Marketing:

Quit being boring! If you want the readers of your blog to take action, sprinkle your posts with language that is intended to motivate them and include some compelling calls to action. If you want people to keep reading your material and appreciate it, you need to keep their interest. Make an effort to use a tone that is light-hearted and approachable; have some fun with your word choice, and don’t be afraid to break the B2B mould of monotony and predictability.

Get on Board with the Concept of Sharing Now!

You are aware of how nerve-wracking it may be to make the initial move; you know that following in the footsteps of others can frequently feel like a more secure and socially acceptable option. You have to understand that we live in a “me too” world, which means that even the number of social media shares on a post may affect how valuable it is regarded to be and how far it could potentially travel. The greater the number of individuals who have shared your work, the greater the likelihood that their friends, peers, and colleagues will also do so.

The effectiveness of social proof was recently demonstrated by a corporation located in the United States when they began a marketing campaign for their product with the not-so-subtle moniker Poo-Pouri. Despite the fact that the ad was promoting bathroom deodorizers, which are hardly the most enticing items, shares continued to pour in. After receiving 21 million views on YouTube, the research was concluded to have been successful due to the following two factors: 1. I found it amusing. 2. All it needed was a few people sharing the movie with their close circle of friends and family for additional people to view it and then share it with their own network of coworkers and close friends.

Discover the 7 Motivations Behind Sharing

According to the findings of a research that was published in the New York Times not too long ago, sharing can contribute to both self-fulfillment and the development of meaningful relationships.

The following were found to be the top five reasons that people share:

• 84% of people are contributing to support a cause.
• 78% of people want to keep in touch
• 69% of responses were related to self-fulfillment.
• 68% of people say that their identity defines them.
• 49% of the pie for the Entertainment industry

Your Solution for Digital Marketing:

Make sure that your material is relevant and useful at all times. And in whatever way you can, try to assist individuals in figuring out who they are by writing pieces that are both insightful and instructional. You may also investigate different approaches to get consumers interested with your business in a more meaningful way. Make it a habit to constantly reply to the comments and queries your customers post on social media, and think about incorporating user-generated content to increase engagement. Furthermore, don’t be afraid to add some form of amusement. If you love writing your social media posts, there is a far better probability that your audience will also enjoy reading them.

Focus solely on the other person

You have long been aware of the fact that individuals enjoy talking about themselves (and some even more so than others). But did you know that a group of neuroscientists from Harvard have demonstrated that it is impossible for us to keep our thoughts to ourselves? Many would even go so far as to suggest that it stimulates the same sensations of pleasure in our brain that food and money do. Be aware of this: individuals will choose to talk about themselves rather than accept financial compensation.

Your Solution for Digital Marketing:

Put an end to babbling on about yourself, your company, and its products. Instead, address your audience one-on-one and make an appeal to the thing that they value the most by centering your attention on them, as well as their wants and needs. Use terms such as ‘you’ and ‘your’ and minimise the use of phrases such as ‘we’re’ and ‘our’ in your writing.