It’s no longer a choice, but a must, for businesses to have a social media presence.
Businesses are slowly but surely embracing social media and realising its benefits. If we’re going to venture into this territory, we must first acknowledge that fans need new material.
You’ll have to push through the mundane and repetitious material if you want to stay ahead of the curve. Everything will go swimmingly at first, and you’ll have enough to share and discuss, but eventually, you may hit a creative wall.
If you find yourself in this position or have recently begun managing a company’s social media accounts, the following suggestions can help you avoid content fatigue. Ok, let’s get this party started!
Exhibit a Series
Do you want your fans to periodically revisit your social media pages?
The steps to taking that action are below.
Start a weekly series to give people a good reason to check back in on your social media page. To keep your audience engaged, you might host weekly events like “Motivational Monday” or “Fun Fact Friday.”
It’s important to make a series interactive and two-way when you’re planning on starting one. Encourage viewers to contribute to the series by posting their own images and videos using the designated hashtag. In this way, your interaction on social media platforms will increase steadily. In case they find it useful, your followers will eagerly await your next post.
Stay on top of the latest trends
Keeping up with the latest trends on social media is one certain way to get new followers. Keeping up with the ever-evolving world calls for a commitment to lifelong learning, personal growth, and flexibility.
If you want to stay on top of the latest happenings, you’ll need to factor in the possibility of last-minute adjustments to your social media schedule. To get a sense of what’s going on, it might help to spend some time every day perusing social media to read up on the latest buzz and observe any noteworthy shifts. When doing so, keep a close watch on what other similar businesses are doing.
Learn more about your clients’ needs and interests by analysing their activity across the sales funnel with the help of social media analytics tools. Doing so will allow you to take use of social media analytics for purposes outside social media as you expand your firm. You may also check out related LinkedIn groups, and keep tabs on hot Twitter hashtags.
Just Hand It Over to Someone
If done correctly, introducing a new company spokesperson on social media may increase engagement and attract new customers.
As a rule, companies let famous people or influential people handle their social media accounts because of the sheer size of their fan bases. Doing so attracts that person’s fan base to your company, but only if you find an influencer whose followers are also likely to be interested in what you have to offer. If a beauty blogger takes over the social media accounts of an IT firm, they won’t accomplish anything.
It’s important to find the perfect individual to take over your social media accounts so that you can attract new customers, engage your present audience, and grow your fan base. You may start your hunt for the ideal influencer by following relevant hashtags and conducting targeted Google searches. In order to reduce your search results, try prefacing your terms with “site: Instagram.com,” “blogger,” or a location.
Pin, Tweet, Regram, and Spread the Word!
When you use social media, you join a community with other people. If you really want to embrace this communal area, you shouldn’t limit yourself to only presenting your own original material, but should also look for opportunities to promote the work of other companies and individuals.
Feel free to pin, share, retweet, and regram away!
Sharing other people’s work is perfectly acceptable on your social media platform. Sharing the work of others shows that you are contributing to the dialogue in your field and not simply blowing your own trumpet.
Use a consolidated dashboard to keep track of all your social media interactions in one spot. By utilising a dashboard like this, you can monitor all of your social media accounts at once, respond to conversations in real time, and use the dashboard’s social listening tools to discover any conversations that you may have missed.
Go through Twitter Search, Facebook Fanpages, Pinterest Search, Instagram Hashtags, etc., to identify relevant content to repost. The extra bonus is that people will follow different paths through your material when they read your social media updates.
When you go searching for brand-new material, it’s a good idea to take a good, hard look at what you currently have and see if there’s anything that’s shown to be successful in the past. Instead than starting from scratch each time, you may easily convert the material into other formats.
And obviously you can’t just paste something in!
Be strategic and use an effective content marketing approach. Use successful blog posts as a source for new posts by pulling out relevant quotations, data, or messages to share. Also, this will provide you with material for your social media accounts and blog with no work on your part.
When people interact with your material in one setting, there’s a good possibility they’ll interact with it in others. What follows is a list of potential starting points:
- Take illuminating passages from blog postings and use them
- Be sure to promote your blogs and videos on YouTube.
- Use data to back up your tweets.
- Take use of LinkedIn and Instagram recommendations.
Take Your Shot at Memes
Now that we’ve covered some strategic concepts, I’d want to walk you through a lighthearted approach to attracting followers on social media. Ads on social media platforms are so pervasive that users have learned to ignore them.
Memes are very effective in these situations.
To attract these elusive customers, you need to provide them with more than simply automated product pitches. Memes are the most popular kind of online content due to their low production costs and high sharing rates. The only exception is that the meme’s tone ought to be consistent with your company’s. You still want the meme to convey the tone of your brand even as it makes people laugh.