Using numerous domains you own, you can improve your search engine rankings using a technique called “cross linking.” Search engines give more weight to these links because they come from connected sites that include similar content.
Footer/sidebar links and in-content deep linking are the most popular forms of cross-linking. This is especially effective with search engines if other websites link to yours (using your keywords) from their own domains. That’s why it’s crucial to use keywords and relevant, related content to drive traffic to multiple sites at once. All of your domains will benefit from the improved search engine rankings you will receive for the targeted keywords.
Methods That Promote Effective Cross-Linking
By connecting with comparable sites, you can increase your chances of receiving valuable inbound links. However, if you have more than one domain name, you need take special care to maximise your benefits.
Original Material – Since Google’s Panda update and other search engines’ equivalent adjustments to their algorithms, quality material now requires contextual links. To that end, you should check that all of your sites provide wholly original content. Only then will the user be able to tell that the two domains are distinct. Visitors who initially assume that your two domains come from the same source are less likely to continue their research.
Content may vary, but not the underlying concept of the website. A connection and relevance between the sites is impossible without this. You could, for instance, have a general spa website and another that focuses specifically on spa massage and facials. By linking between these two related sites, you will improve the overall link quality.
The user interface and experience should be improved. That’s why you came. Connect your various content domains so that users can find out more information related to their interests. Your priority should be the human visitor, not PageRank. You need to let people know how to get to additional sites that will be of use to them. If you focus on your users, search engines will eventually catch up.
You need to use keyword-rich anchor text when linking the domains together. Users and search engines alike will benefit from this. Anchor texts help users see where their clicks will take them and what the destination site is about. The search engines will value cross-linking more if the anchor text contains relevant keywords. These anchor texts will not only help the humans, but also the spiders.
Just be yourself; your visitor isn’t stupid. Overlaying links were added to the article for no other reason than to get his attention. This is why it’s important to strategically insert links throughout the site. This seamless integration will make it simpler for the user to proceed to the linked site.
However, there is a catch: you must ensure that the search engines treat each domain individually. You should make it a priority to lessen the ties that connect various websites. The first step towards recreating this effect is learning how search engines determine the links between the two pages.
A few important reminders
One such indication is an IP address, which is both simple and straightforward. If you want search engines to treat your domains as distinct entities, you’ll need to host each one on its own dedicated C-Block or C-Class IP address and use different hosting providers for each domain name. If at all possible, you should also have distinct people register the domains.
When the search engines detect that you’ve constructed multiple sites for the sole purpose of linking them together, they may punish you for it. Users and search engines alike will likely view the ‘link ring’ with suspicion. Make sure that you aren’t linking out to and back from your domain using the same term. By consistently using the phrase “dermabrasion” to connect to your spa-massage-facial site and “aromatherapy” to link to your spa site, the search engines will learn that your sites are related. You risk being penalised by search engines if all of your sites link to each other but lack external links.
Even on your own sites, you shouldn’t spam. Keep the quantity of external links to a minimal and don’t connect every page.
If you run a network of connected websites, you may find great value in exchanging links with them. This will improve the user experience and maybe increase the site’s search engine ranking. Maintain high standards for content and avoid excessive linking to ensure success.