Every day, Google processes between 5 and 6 billion queries. Google receives approximately 79% of all search engine traffic worldwide each year, followed by Bing with 7.27%, Baidu with 6.55%, and Yahoo with 5.06%. Getting ahead of the competitors on Google requires cutting-edge SEO strategies.
That’s obviously a lot of interest in the search engine, particularly on Google. You should prioritise Google search visibility for your company because of the sheer volume of Google’s search traffic. However, this does not mean that SEO strategies developed for one search engine won’t also work well on another.
The challenge is figuring out how to make your company easily accessible via search engines. Google executive Andrey Lipattsev says that creating authoritative material and acquiring quality links are the two most important factors in achieving a high search engine ranking. These two principles form the backbone of most modern SEO strategies.
1. Start with an SEO Audit
Why not perform an SEO audit instead of worrying about why your site isn’t getting enough traffic? When attempting to optimise your site, this is one of the best advanced SEO techniques you can use. After all, you can’t make repairs until you identify the problem.
When performing an SEO audit, there are a number of factors to consider. There are many issues that must be answered, including:
- Do all of your sites make use of strategically placed keywords?
- Is it easy for a search engine to scan your site’s URLs?
- Do you have useful external and internal connections in your content?
- Do you have descriptive title tags and meta summaries for search engine optimisation?
- Do the pictures have valid alt tags?
- To simplify this procedure, you can use software like Semrush. Knowing where your SEO sits is impossible without resorting to such cutting-edge methods.
2. Think Like a Customer
Although this isn’t one of the more common SEO strategies, it’s still crucial. Gaining a grasp of your audience’s wants and needs is essential before you can hope to expand it.
Understanding the value you offer to current customers and the needs of potential new ones is essential. Your products or services must be ready to meet this demand.
Target market feedback is the best method to accomplish this. This cutting-edge method of SEO allows you to make the most of your social media profiles, Google Analytics data, and blog comments.
3. Adapt to mobile users
DataReporter estimates that there are 5.29 billion mobile phone subscribers worldwide. In addition, Statista reports that mobile web page views will account for 54.8% of all web page views by the end of the first quarter of 2021. Simply looking at the statistics, this is a consumer base that your company cannot afford to ignore.
One of the most crucial SEO strategies for realising their potential is smartphone optimisation.
Your audience will be frustrated if they try to use your site on a mobile device and find that it isn’t mobile-friendly. They will not hesitate to take their business elsewhere after a certain time.
4. Make Sure Your Landing Pages Are Search Engine Optimization-Friendly
It’s common knowledge that having a polished landing page increases conversions. Implementing this and other advanced SEO strategies correctly is essential for increasing traffic, prospects, and sales. The more material you publish, the more people you’ll attract.
Unfortunately, only a small fraction of companies are conscious of and making use of these cutting-edge SEO strategies. The majority of people only care about their primary website page, not secondary ones. However, your convert rates can be increased dramatically through SEO optimisation.
5. Leverage Infographics
Humans are primarily visual learners. That’s why it’s important to use sophisticated SEO strategies, such as infographics.
They let you present complicated data in a way that’s easier to understand and remember. Yes, quality material is essential for expanding your readership. The visual appeal of an infographic added to a blog article is sure to attract some readers.
6. Build Compilation Articles
One of the best advanced SEO strategies for expanding your readership is to publish a blog post that features contributions from a panel of industry experts. You can position yourself as an industry expert and highlight your extensive network in the process.
This cutting-edge SEO method is one that I regularly employ. In my roundups, I often pose the same topic to several different influential people in the same field. I collect the responses and write a blog entry in which I share them. This way, viewers of my blog posts can get a comprehensive perspective on important industry issues from the perspectives of a wide range of specialists.
7. Boost Your Site’s Performance
Increasing your website’s performance is a top SEO tactic. If we only look at mobile website load times, it takes about 15 seconds for a full page to load. That’s terrible news for your company, I’m afraid. If a mobile web page takes more than 3 seconds to open, 53% of users are likely to abandon it.
Several techniques, including browser caching and image optimization, can be used to decrease the time it takes for a website to load.
8. Utilize Guest Blogging
One of the most effective search engine optimisation strategies is guest blogging. The “push” strategy involves posting on other sites in order to expose your material to new and potentially large audiences. If they like what they read, they may decide to follow you.
Using guest posts written by other writers is another way to boost your SEO. In either case, you’ll be able to share your products and services with a wider community.
A “pull” strategy is used when another person writes a guest article for your website. Those writers will send their readers to your site because they want to promote the articles they’ve published there.