TikTok is a lip-syncing software that looks a lot like a karaoke app, so it’s understandable if you’re scratching your head over our reference to it. Yet it’s more like Vine, a defunct app that served a similar purpose. After the shutdown of Vine, many have been asking where they might channel their desire to
For the vast majority of people all over the world, social media platforms like Facebook, Twitter, and Instagram continue to be among the most trusted information resources. Some, like Google+ (if you can even remember that network), die out while others, like TikTok and Instagram, explode in popularity. But, since that everything is done on
You probably worry about having your TikTok videos stolen by bad actors, whether you make them for fun, as an influencer, or on behalf of a brand. When you consider the growing importance of honesty in the online world, it’s understandable that you’d be anxious about impostors taking over your social media accounts. The purpose
What would happen if you were able to conceive of a way to affect the feelings of your audience and persuade them to do the action you want them to take? We discuss four significant psychological studies that may help you get into the heads of your customers on social media and learn why people
TikTok’s prominence as a 2020 social media platform came as something of a surprise. An entertaining video app for lip sync battles and dance routines has exploded into a vast online universe where users share everything from their daily outfits to fitness routines, DIY projects, before and after photos, and more. TikTok influencers may have
It’s maturing into an adult now. Already far into its adolescence as a platform, Facebook continues to dominate despite its advanced age (just check out these mind-boggling Facebook facts). Google’s attempt to compete with Mark Zuckerberg’s Facebook by releasing the Google+ platform (at a development cost of over $500 million) has mostly failed, and Google+
You can’t discount the importance of quality content. Because of this, you probably spend hours, if not days, carefully crafting what you hope will be excellent material. The best content marketers will tell you that it takes more than just great content to succeed in the field. You should put more effort into your content
Hashtags are a great tool to increase engagement with your brand’s social media content. Using the hashtag, or pound sign (#) as it was formerly known, increases the likelihood that your content will be seen by a specific demographic. Although Twitter was the first social media platform where hashtags were widely used, they have since
Without a shadow of a doubt, Instagram has become one of the most influential social media sites worldwide. Most Instagram users (90%) follow at least one brand. Because of its massive user base of over 1 billion active monthly users2, the social network offers businesses and individuals several ways to expand their presence and attract
Have you ever pondered what causes and sustains the proliferation of TikTok-based trends? Hashtags, challenges, dances, and memes have all become practically inseparable from the social media app. There is constantly some fresh fad that has everyone talking on the site. Maintaining awareness of what’s hot on TikTok can be challenging at times. (Take a
