An engaging and informative content attracts quality visitors to your site. Be a well-informative and helpful site for your audiences. When a user needs to find a solution for a problem related to your niche, provide all necessary updates and fresh content on your website from Google. 

But how to create such engaging content? There is a perfect tool owned by Google called the Keyword planner. A web page with the target keyword gains the attention of your target audience and shows your site on top searches. 

What Is The Work Of Keyword Planner?

Google’s keyword planner is a multi-functional tool that gives hand in performing the keyword research and planning to use in your content accordingly. Are you the one who is new to using keyword planners? Don’t worry! This tool helps in finding the right keywords for your site.

Draft an exclaiming content to identify your potential customers. Here are the ideas to create epic content with the right keywords.

How To Use Keyword Planner Tool?

The first step to access the keyword planner tool is to create a Google Ad account. Then go to the homepage of the keyword planner. After tapping on the “Go To Keyword Planner” and selecting “Experienced with Google Ads” set your goal. 

Now, enjoy the experience with the keyword planner tool by typing a niche-relevant topic or product to get the right keyword. Whatever the word you type on search, you will get a list of keywords related to that particular word.

Here are some tips to use the Keyword Planner tool.

1. Reach Your Target Audience

The Google Ads Keyword Planner is a perfect tool to do research in finding the keyword to run a successful campaign. Type a word related to your industry and get a list of keywords. Select the most relevant keywords and use them while creating content. Reach your target audiences by using the following filter option:

• Language
• Location
• Negative keywords
• Search network
• Date

2. Limit Costs With Filter

The most important thing to know about the keyword planner tool is the filters. Get the most relevant keyword suitable for your business and limit your costs. Some of the filters to attain limitation in costs are:

• Average Monthly Searches
• Organic Average position
• Organic impression share
• Suggested bid
• Ad impression share
• Competition

3. Keyword Bidding & Budget Fixing

The main aspect of selecting a keyword is to analyze the cost and know whether it suits your budget. The keyword planner tool provides you with information about the keyword on maximum CPC, average CPC, and bid estimates. When more people use the same keyword, it remains expensive for bidding. So, choose a less competitive keyword to display your site on SERP.

4. Know The Competition

As the above point explains that a competitive keyword is expensive, how to measure it? Generally, the search volume of a keyword is a measure of competition level. The keyword planner tool provides the competition metric to categorize the difficulty of keywords that rank for. After selecting the keyword, create epic content that is the best blogger outreach service to optimize your website higher on SERP.

5. Drive Higher Traffic With Right Keyword

Do you know the goal of keyword research? It is extremely gaining traffic from your target audiences. The right niche-relevant content attracts the ideal customer to your website. Outrank your competitors with the use of the right keywords to create engaging content and generate high-quality backlinks from authority sites. It is better to use medium-volume keywords and gain audience visibility. 

Final Thought

Keyword research is the perfect way to gain organic traffic to your website. There are a lot of ways to research keywords. Moreover, a keyword planner is the right one to find the right keyword suitable for your website. The above article provides ways to use keyword planner tools.