Instagram has started a feature where users may write posts jointly and split the likes, views, and comments they get.
Each user receives an equal part of the engagement signals generated by the collaboration.
A Facebook spokesman has confirmed that testing is underway for co-authoring feed posts and Reels on Instagram.
Users may easily connect with other creators and expose their work to a wider audience through collaborative projects.
If you and a well-known influencer are releasing a product together, you may both benefit from the post’s increased visibility and interaction by writing it together.
Artists, programmers, and marketers that regularly work together and share their results on Instagram may also find this feature handy.
Instagram Collages: The Basics
In the account tagging screen, you can see if your account has access to Collabs.
If you’re using Collabs, the “Invite Collaborator” button will appear on the tagging screen.
Once you’ve done so, you’ll be able to add another Instagram account as an official contributor to the post.
Upon acceptance, the post will be shared with both sets of followers and both names will appear in the post’s header.
Both accounts’ profile grids will display the post or reel, and they will offer organic details like the number of views, the number of likes, and the number of comments.
Not a co-creator, but a co-author
Instagram lays it out in plain Collabs is meant for collaborating on text rather than making new stuff together.
The content must have been developed in advance. Then, you may use Collabs to properly acknowledge both authors.
TikTok’s Duets function is a wonderful example of a tool built for collaborative content creation.
With Duets, users may collaborate on videos created by others by recording their own performance in tandem with the original.
All of this can be accomplished within the app itself, making it a true creative resource.
Although Instagram isn’t known for expanding creators’ reach, both Duets and Collabs can help with this.
That’s not just my two cents, though; it’s the CEO’s view, too.
What role may collabs play in making Instagram more like TikTok?
One of Instagram’s biggest flaws is that it allows users to establish followings without a preexisting audience, but collabs appear to be a solution to this problem.
Instagram’s CEO Adam Mosseri will be the first to tell you that it’s difficult for new users to stand out.
Instagram is great for well-established businesses and celebrities to maintain relationships with their existing fan bases.
Instagram’s utility as a platform for organic audience growth is waning.
Mosseri feels this way because he believes Instagram should do a better job than TikTok does of promoting new producers.
Collabs has the potential to elevate lesser-known accounts, but only if those accounts already have established relationships with one another.
Creators who aren’t well connected won’t benefit as much from Collabs as those who are, but it’s a start towards Mosseri’s objective of doing better by “the little guy.”