Daily users of Instagram Stories exceed 300 million. Instagram Stories, like Snapchat Stories before it, are time-limited collections of photos and videos that vanish from your feed after 24 hours. According to Instagram’s data, the addition of Stories has resulted in increased engagement and time spent on the app. Any company with a social media presence can rejoice at this development. One in five business Stories that are shared on Instagram gets a private note. Imagine all the people who might contact your company if they saw your ad. Now that Instagram has Stories, the app’s marketing capabilities can expand into uncharted territory.
One of the best ways to market on Instagram is through polls.
Instagram introduced the ability to include surveys in Stories back in October of last year. Quick and simple, these surveys are a great way to get people involved. Polls aren’t just an entertaining addition to Stories; they also give you valuable input into what your audience thinks. The feedback of your fans is a priceless advantage to your advertising efforts. Instagram surveys could be a time- and cost-effective marketing study tool for your company.
You can make a survey by tapping the sticker symbol at the top of the Story screen and choosing survey from the menu that appears. Simply touch each area and enter the desired response to generate individualised questions. Choose carefully, as there are only two choices available for poll responses.
When people decide on your survey after it’s been posted, Instagram will notify you. Swipe up on the article to access analytics, where you can see how people voted in the survey. Use the viewer count and user voting breakdown by tapping the eye symbol. Make sure to save your survey findings before the article disappears for good!
Second Instagram Marketing Tip: Share a Tale
An engaging Instagram Story requires more than just a collection of random photos stitched together with some captions. The craft of digital storytelling is in weaving together a tale using Instagram Stories’ pictures, videos, captions, stickers, and other interactive features. Tell your tale with the help of Stories. If that seems daunting, keep in mind that the primary goal of any tale you tell is to entertain. Practice makes perfect, especially when it comes to recounting stories. Using Stories to chronicle your company’s history can help you come across as more accessible and open to feedback.
Here are some instances of how you can use compelling narratives to promote your company.
- The eatery serves as a window into the kitchen
- An athletic group exchanging training advice
- A DIY lesson from a hobby company
- A look at the inner workings of band practise.
- A computer company showcasing samples of their wares
Host a takeover as your third Instagram marketing strategy.
To increase your Instagram following, you can either take over another user’s account or invite an established user with a large following to do so. These takeovers usually last for 24 hours and are a fantastic way to strengthen your brand’s connection with another influential figure. You can learn more about forming a partnership with a social media star by reading this article.
Takeovers are a great way to have some fun with your crowd and get their undivided focus. Since everyone wins in a coup, it’s a great strategy for expanding your fan base. If you want to experiment with this type of Story for your business, you could have an employee document a typical day at work. You could also contact another content producer in your field and propose a day-long Story swap. Doing so will give your material more variety and keep your audience interested. If your presenter shares your brand’s mission, your audience will view your company as more genuine and trustworthy.
Instagram Stories are an effective medium for making genuine, interesting connections with your audience. Instagram Stories can be used in countless innovative ways to boost your brand’s exposure. Can you think of any other applications for Instagram Stories? Leave your feedback below!