Although your Instagram posts are likely to be what first attracts people to your page, your bio is one of the most important factors in keeping them there and encouraging them to follow your business.
Imagine you’ve liked a photo or video on Instagram, but when you click through to the user’s profile you find that their bio is totally blank (or lacking crucial information) and you quickly lose interest or assume the account is fraudulent and leave. Do not pursue, and do not look back.
Insta-bio: what exactly is that?
A short summary of your company may be found in the “bio” section of your Instagram profile. Since there is a character limit of 150, you’ll need to be succinct in describing what your company does and who it serves.
The significance of a business Instagram bio
To begin, let’s discuss the significance of your Instagram company profile’s bio. An Instagram bio, however brief, is a crucial part of building recognition for your business. It advertises your business to the public. Use this section to explain to them why your company’s product or service is so important.
It’s possible that your Instagram profile will be the first point of contact for people who discover you via a hashtag, a sponsored post, or a story. Your bio is a great opportunity to make a good first impression while also outlining the value of following you.
How to craft a professional Instagram bio
Now that you know what an Instagram bio is, let’s look at some best practises for creating professional Instagram bios.
Have a specific target in mind.
With only 150 characters to work with, it’s important to have a concise and well-focused bio while using Instagram. Having a clear goal in mind for your bio can help you focus on what to include in it.
Use it to introduce your brand’s personality and Instagram account, for instance. You may use it to tell people about your company and its services, as well as advertise any new items or deals you’re offering. If your Instagram bio includes information on sales or new items, make sure your staff is prepared to update it on a frequent basis.
Express your brand’s own character.
Use the bio space of your Instagram business account to its full potential. What you say, how you say it, and how serious you are about it are all part of this. Reese’s, for one, utilises the chance to build its brand authority while maintaining a lighthearted and personable tone in their bio.
Depending on the company’s culture, appropriate emojis may also be included. However, keep in mind that a screen reader may have trouble with special characters and emoticons. It’s important to remember screen reader users while writing your bio, and to avoid using any characters that might be difficult to read or comprehend.
Use appropriate hashtags and profile links
Hashtags and profile links are both clickable on Instagram. Use this to your advantage by sending them to other Instagram accounts you maintain or other tagged material.
Make sure it’s legible.
Previously, we discussed the importance of include information about your business in your Instagram bio. It is therefore essential that the material be readily readable and understandable. Line breaks and spacing make text easy on the eyes and help draw attention to key points.
Make sure you have a strong call to action.
Even though you’ll have a lot more room to work with thanks to the CTA buttons, it doesn’t hurt to be extra explicit in your call to action. Include a call to action in your bio so that people who view your profile know what to do next.
Depending on your Instagram business account’s final purpose, you’ll want to get quite explicit here. Using your branded hashtag, you may encourage customers to visit your website, browse your feed, read your newest blog post, and/or download your latest guide. Include a call to action encouraging people to “follow us” on Instagram if you want more people to see your regular material, such as recipes, fashion updates, and other similar posts.
Make your company’s Instagram bio engaging.
Improving your social standing may be as simple as tweaking your Instagram bio. It’s an ideal venue for showcasing one’s artistic abilities and corporate identity. It has the potential to help you stand out from the crowd and engage your audience.