Promoted posts on social media may help your brand reach a wider audience. Advertise on social media platforms like Facebook and Instagram with the help of our editor. Target your message to the individuals most likely to be interested in hearing it, whether that’s your existing customer base, a certain demographic of social media users, or website visitors. Both online and offline advertising services are available via us.

In the beginning

Before you go into this, there are a few things you should know.

Your advertisement can appear on either Facebook or Instagram, or both. Instagram advertising requires connecting an Instagram company profile with a Facebook Page.
To publish an ad using Mailchimp on your Facebook Page, you must have Admin user access.

• Mailchimp’s Facebook advertising have its own pricing structure. Your ad’s price and budget will be determined before you buy it. Your advertising budget will be refunded in full if it is not utilised up completely.
• Instagram and Facebook ads might be rejected by Facebook if they don’t meet Facebook’s ad guidelines.
• If you want to use Mailchimp’s Ad Builder without any hiccups, you’ll need to turn off ad blockers on your browser.
• When you use Mailchimp to publish an ad on Facebook, we set you up with a separate Facebook ad account that is only linked to your Mailchimp account. Connecting multiple instances of Mailchimp to the same Facebook account will render those instances ineffective for advertising purposes on Facebook.
• Make sure to accept our extra conditions on your landing page’s Settings and Tracking section if you intend to utilise it in a retargeting ad. You will only have to agree to the conditions once.

Acquire a following.

After establishing a Facebook connection, proceed to the Audience stage to choose your intended audience.

An complete audience or sector, persons who share common interests with your contacts, or people who share your own defined interests can all be targeted. You may choose to advertise to individuals who have visited your website or landing page before, people who have liked your Facebook Page, or people whose likes are similar to those of your Facebook Page.

The potential viewers are listed here.

• Fresh faces (recommended)
• Promote your product or service to Facebook users who share characteristics with your existing contact list or Page likes. Select a nation and narrow your search by location, gender, age range, or keyword interests. Add in your audience contacts and Facebook Page likes as well.
• Contacts
• Select this option to target a specific group of people, a subset of your contact list, or the people who have liked your Facebook page.
• Unique target market
• Create a specific target market for your ad by using a variety of demographic and interest-based criteria.
• Website visitors (paid feature) Retargeting advertising on Facebook and Instagram allow you to reach out to prospective consumers who have previously visited your website or landing page.

Make a plan and a spending cut

In the next section of the Ad Builder, under “Budget,” you’ll determine when and how much money will be spent on your advertisement.

Organize your material

The exciting part is about to begin. In the Ad Content section of our ad maker, you can start creating your ad. You have the option of making a single-image or GIF ad, or a carousel ad with many pictures and different CTAs.

Compile and verify

Once you’ve accepted the ad, we’ll submit it for review on Facebook and send you an email when it’s live.

It’s important to remember that Facebook might refuse to run an ad for a variety of reasons. Since Facebook owns Instagram, advertisements on Instagram must adhere to Facebook’s ad standards. If your ad does not pass muster, we will let you know why and give you the chance to revise and resubmit.

Once your ad is published and receiving clicks on social media, only then will money be taken out of your account. You may either resubmit the ad or have MailChimp credit your account with the remaining balance so you can buy another ad if you don’t use up your full budget the first time around.

Your MailChimp account’s Reports page will update daily with your ad’s performance around 24 hours after it goes live. Click the ad’s name to see its performance metrics, including clicks, impressions, and reach.

You may pause or skip an ad

Once your social media ad has been reviewed and authorized, it will go live at the appointed time. If you find that you no longer want the ad displayed on Facebook and Instagram, you may suspend or cancel it.

Ad break, please.

You may “pause” your social media ad if you need to take it down for a little while. You can’t make changes to paused advertisements, but you may enable them again at a later time.

To Restart an Ad

You may restart a stopped ad by visiting the Campaigns page, where you can then select Unpause from the ad’s context menu.

We will not be able to reinstate your stopped ad after its expiration date has passed. Your ad credit will be issued within 72 hours of the conclusion of your ad’s run. You can produce an exact replica of the ad, but you can’t use it again. On the Campaigns page, under the Actions option for your ad, select Replicate.

Ad Extinction

You may want to keep your Facebook or Instagram ad up for longer or expand its audience if it’s doing well. Try putting aside some additional funds for this purpose.

Budget increases running advertisements on Facebook and Instagram. Within three days of the ad’s expiration date, the remaining budget (of $100 or less) must be exhausted.