Without a shadow of a doubt, Instagram has become one of the most influential social media sites worldwide. Most Instagram users (90%) follow at least one brand.
Because of its massive user base of over 1 billion active monthly users2, the social network offers businesses and individuals several ways to expand their presence and attract new followers.
So the question is, how can you get more Instagram followers? Read this article for a wealth of advice on how to increase the number of followers on your Instagram account.
Before we get into this year’s edition of How to Get More Likes and Followers on Instagram
If you want more followers and more interaction on Instagram, you need to do a few basic actions first. As a marketer, you had best be ready for everything!
You may convert your individual account into a professional one
In terms of self-evaluation, this one is crucial. You may make your Instagram marketing plan better by analysing your results to determine what works and what doesn’t. Furthermore, analytics are essential for this purpose.
Instagram Insights, the app’s built-in analytics tool, is the default, and it’s free. Creating an Instagram Business Account is all that’s required to have access to this feature. Less than a minute, if you already have a Facebook profile you may link to your Instagram.
Be sure that everyone can see your Instagram posts by changing your settings to “public.”
Transform your existing Instagram account into a professional one.
A Facebook Page is required to complete the signup process. You’ll need to create some if you don’t already have some. Don’t worry, it doesn’t even need content; its very existence will enough.
Instagram likes and followers: what works best
Increase Instagram’s organic reach by a factor of 20 by using trending hashtags
Instagram users who don’t already follow you can find you by searching for certain hashtags related to your content. Your organic reach may be increased by a factor of 20 if you use the proper hashtags in conjunction with high-quality content.
The “hashtag browser” is used by Instagram users all around the world in the same way that the “people browser” is used to locate specific users.
They come to this site looking for certain material. Getting at the top of that browser’s search results is the objective.
Based on my experience, here are some of the most important aspects of a successful Instagram hashtag strategy:
Promote your Instagram profile by using certain specialty hashtags
Ignore the trending hashtags. Create a more precise hashtag by combining one broad hashtag with additional phrases that relate to the Instagram material you upload. Using Instagram’s built-in hashtag browser provides a fast, no-cost approach to acquire ideas for appropriate hashtags to use.
Limit yourself to no more than 30 hashtags.
Technically, you can only use 30 hashtags in a single post. But, to be on the safe side, I suggest keeping your hashtag count between 20 and 28.
Put your hashtags in a comments
Include your hashtags in a comment below your post after you’ve published it for the most aesthetically pleasing result. Obviously, you’re wondering if this would diminish the effectiveness of hashtags, and I can guess what your answer will be. Definitely not is the correct response. I never worry about losing followers by including hashtags in comments, and the aesthetic is much improved.
Replying to comments amplifies the interaction
While obvious, most individuals fail to employ this technique. When people leave comments on your Instagram posts, it’s courteous to respond to them. A single emoji is ok.
Here’s the deal: if you respond to every comment on a single post, you’ll see a 100% increase in that post’s interaction rate.
As a result, your post may be featured on the Explore tab, giving your hashtags even more exposure.
Consider using Instagram’s Story features
Instagram Stories are a fantastic medium for direct communication with your followers. Several “Stickers” allow you to do everything from conduct a survey to conduct a quiz to ask and answer questions. Now, more than ever, it’s simple to get comments from your clientele.
Instagram Stories also allow you to tag other users, allowing them to easily share your content with just a single tap. To increase your network’s exposure and gain additional followers, you may cross-promote your accounts by tagging your friends, brands, and other people.
Moreover, Stories can have hashtags and geotags added to them to expand their organic reach even further. If you’re a local company, it’s essential that you tag places in your feed and Story postings. A location browser exists alongside other types of browsers such as those for hashtags and persons.
One further perk of Instagram Stories is that users’ Story postings go straight to the top of their feed. Your Instagram posts will stand out more to your followers this way.
In addition, the Instagram algorithm will take the frequency with which you post to your Story as an indication that you’re actively engaged with the site, increasing the likelihood that your profile will be seen by other users and, consequently, your follower count.
Post updates from your feed to Instagram Stories
The Instagram algorithm is a complex and cryptic piece of software. One thing that is definite when discussing your following is that organic reach is more difficult to obtain. Less than half of my followers really see the posts I make on my personal account, where I advertise myself as an athlete.
Make use of Instagram posts created by users
What do you think of GoPro’s Instagram? The site is stuffed with content created by their clients, who act as unpaid promoters. Much of their material consists of exciting action sports clips that didn’t cost them a dime to produce.
But, you need not focus on selling cameras specifically designed for action sports. It’s crucial to provide a one-of-a-kind item that your clients will be happy to share on their profiles.