It may seem impossible to avoid Instagram these days, but it is just that way. Over one billion monthly users of the social media giant are connected to at least one business through the platform. More than a billion users use social media websites each month, with 90% of those following at least one business. It goes without saying that your brand would benefit from an Instagram presence.
An Instagram account for your business may seem essential, but they can also take a lot of time and effort to maintain. You need to post regularly – at least once or twice a week – in order to maintain a consistent brand presence. As a result of all that posting, you’ll need a sophisticated social media planner to ensure that all your content needs are taken care of.
Creating content for Instagram can become monotonous quickly
There’s a balance to be struck between human-interest topics, brand promotion, aspirational stories, and engagement with your audience. Posting high-quality images is insufficient to generate excitement about your brand. Additionally, you need to understand how to increase engagement and what types of content can increase sales. The following are five ideas for Instagram posts that are tried and true.
In recent years, being an “influencer” has evolved from a humorous term to one that has become a professional occupation. People genuinely want to know what others are doing, and recommendations are always appreciated. In order to engage your followers, it is important to feature endorsement-related content. You might be able to use your existing customer base in order to review, promote, or endorse your products using Instagram.
It is a fact that everyone enjoys freebies. A word like “free” has tremendous power, and many marketers use it in their advertising copy to catch a shopper’s attention. That is why sample giveaways and other forms of promotional activities have become so popular.
You attract a larger audience of potential customers by giving away your product. In addition to building brand awareness, it encourages consumers to try your product before purchasing it. It also lessens the risk associated with trying something new. Free merchandise is very appealing to people, so this type of post is likely to go viral, attracting followers who want to win. You can even offer a discount to all participants in order to make everyone feel like a winner.
Give lifestyle content a try if you are considering selling a service rather than a product. Your brand appears more authentic when it resonates with the lifestyle of your followers or their desired lifestyle. Instead of focusing on your service, consider your potential customers. Photos of lifestyles can help people imagine how they might feel after engaging with your brand. A lifestyle that corresponds to their interests and sensibilities can contribute to the future business if it speaks to their desires. Apart from just uploading photos, you need to buy Instagram auto likes to invite more visitors to take a look at your profile and become your followers as well.
Everybody has moments when they need to motivate themselves. The right inspirational quote can help you feel better when you need a quick pick-me-up. Despite the fact that inspirational content does not always directly lead to sales, it helps to convey your brand’s values. Also, it has a greater chance of going viral as people enjoy sharing content that reflects their own values as well. It is true that sometimes less is more – and when it comes to Instagram, remember to foster brand loyalty first and foremost. Your brand will remain in the minds of people if it provides inspiration.
To your customers, your brand story is important, as is your success. When you share your brand’s achievements, you strengthen loyalty and build trust, which often results in sales, donations, or support of your brand. Your accomplishments demonstrate that you are a successful organization, and a strong reputation plays a huge role in spending decisions.