Category Archives: Social Media

What would happen if you were able to conceive of a way to affect the feelings of your audience and persuade them to do the action you want them to take? We discuss four significant psychological studies that may help you get into the heads of your customers on social media and learn why people share and how they feel when they read your material. These research were conducted in the past decade.

You may become a more successful digital marketer by gaining a better understanding of the psychology of social media, which will lead to higher share counts, higher levels of engagement, and a wealth of pleasant interactions. Absolutely, we will assist you in significantly increasing the number of people who “Like” your brand.

Discover the social media psychology research that have the potential to convert your digital marketing from drab (and a little bit dull, if we’re being honest) to fascinating, contagious, and just what your readers require…

Release the grin and laugh it up!

You are already aware that joy may spread from one person to another in the actual world. Nevertheless, new research from one of the largest studies ever conducted on the psychology of social media has shown that emotions may also spread in the same way online. The condition is known as emotional contagion, and there is currently no treatment for it. The truth is, once your readers have eaten your information or read your social media post, there is a significant likelihood that they will pick up on your tone. Here’s the thing. Hence, put it to good use.

Your Solution for Digital Marketing:

Quit being boring! If you want the readers of your blog to take action, sprinkle your posts with language that is intended to motivate them and include some compelling calls to action. If you want people to keep reading your material and appreciate it, you need to keep their interest. Make an effort to use a tone that is light-hearted and approachable; have some fun with your word choice, and don’t be afraid to break the B2B mould of monotony and predictability.

Get on Board with the Concept of Sharing Now!

You are aware of how nerve-wracking it may be to make the initial move; you know that following in the footsteps of others can frequently feel like a more secure and socially acceptable option. You have to understand that we live in a “me too” world, which means that even the number of social media shares on a post may affect how valuable it is regarded to be and how far it could potentially travel. The greater the number of individuals who have shared your work, the greater the likelihood that their friends, peers, and colleagues will also do so.

The effectiveness of social proof was recently demonstrated by a corporation located in the United States when they began a marketing campaign for their product with the not-so-subtle moniker Poo-Pouri. Despite the fact that the ad was promoting bathroom deodorizers, which are hardly the most enticing items, shares continued to pour in. After receiving 21 million views on YouTube, the research was concluded to have been successful due to the following two factors: 1. I found it amusing. 2. All it needed was a few people sharing the movie with their close circle of friends and family for additional people to view it and then share it with their own network of coworkers and close friends.

Discover the 7 Motivations Behind Sharing

According to the findings of a research that was published in the New York Times not too long ago, sharing can contribute to both self-fulfillment and the development of meaningful relationships.

The following were found to be the top five reasons that people share:

• 84% of people are contributing to support a cause.
• 78% of people want to keep in touch
• 69% of responses were related to self-fulfillment.
• 68% of people say that their identity defines them.
• 49% of the pie for the Entertainment industry

Your Solution for Digital Marketing:

Make sure that your material is relevant and useful at all times. And in whatever way you can, try to assist individuals in figuring out who they are by writing pieces that are both insightful and instructional. You may also investigate different approaches to get consumers interested with your business in a more meaningful way. Make it a habit to constantly reply to the comments and queries your customers post on social media, and think about incorporating user-generated content to increase engagement. Furthermore, don’t be afraid to add some form of amusement. If you love writing your social media posts, there is a far better probability that your audience will also enjoy reading them.

Focus solely on the other person

You have long been aware of the fact that individuals enjoy talking about themselves (and some even more so than others). But did you know that a group of neuroscientists from Harvard have demonstrated that it is impossible for us to keep our thoughts to ourselves? Many would even go so far as to suggest that it stimulates the same sensations of pleasure in our brain that food and money do. Be aware of this: individuals will choose to talk about themselves rather than accept financial compensation.

Your Solution for Digital Marketing:

Put an end to babbling on about yourself, your company, and its products. Instead, address your audience one-on-one and make an appeal to the thing that they value the most by centering your attention on them, as well as their wants and needs. Use terms such as ‘you’ and ‘your’ and minimise the use of phrases such as ‘we’re’ and ‘our’ in your writing.

TikTok’s prominence as a 2020 social media platform came as something of a surprise. An entertaining video app for lip sync battles and dance routines has exploded into a vast online universe where users share everything from their daily outfits to fitness routines, DIY projects, before and after photos, and more.

TikTok influencers may have recently taken the internet by storm, but Instagram was the undisputed king of channels for creators long before their rise to prominence. While both TikTok and IG saw increases in usage in 2020, TikTok’s growth was exponential.

Instagram is still, in many respects, the “place to be” for creators who wish to make content creation their full-time profession. However, TikTok shows promise as a leading competitor for aspiring influencers.

Where does TikTok diverge from Instagram?

In the realm of social media, Instagram’s four-year head start over TikTok can seem like a lifetime. During that time, Instagram completely revamped the concepts of social posting, online community, engagement, and influencer marketing.

In contrast to one another, these two systems are distinguished by their

As the leading social platform for short videos, TikTok has dominated the market.
TikTok and Instagram may seem similar at first glance, but there are significant differences between the two platforms’ algorithms, audiences, engagement, and social commerce.

Tone of material

Instagram allows users to share visual content in a variety of formats, with a particular emphasis on the “grid” layout. The Explore page and a user’s profile will both be affected by the new layout.

TikTok also has a better audio library and more sophisticated editing/filtering options than Instagram. To that end, TikTok gives priority to content created by amateur videographers.

Analysis of the target demographic

Instagram has a much more varied user base in terms of age and other demographics. In general, Millennials and older members of Gen Z prefer this medium.
But among young adults, TikTok continues to dominate as the most popular social media app. The app’s user base is representative of the youngest segment of online creators.

Internet-based social shopping

While TikTok has made great strides in e-commerce over the past year and a half, most of its features are still in beta. That being said, TikTok is a thriving influencer ecosystem that has enhanced link sharing to encourage users to act on promoted content.

In terms of social commerce, Instagram is still the current frontrunner. In-app purchases, premium PPC ads, swipe-ups on Instagram Stories, and branded augmented reality filters are just some of the many ways that Instagram facilitates e-commerce.

Marketing with influencers

Instagram’s longevity and social commerce prowess have made it the undisputed leader in the field of influencer marketing.

However, TikTok is a rapidly developing creator network with the most social media engagement options. TikTok goes beyond the typical social media fare of likes, comments, and shares. In their promotional efforts, creators often encourage users to use a variety of sharing methods, including (but not limited to) the following:

• Stitches
• Duets
• Problems with recording, storing, and using new sounds

Influencers and brands can more easily solicit user-generated content (UGC) for their sponsored posts with the help of these engagement features. TikTok’s user-generated content (UGC) potential makes it a promising platform for expanding reach and cultivating fan bases.

Differentiating themselves from other creators, what do successful TikTok influencers have in common?

Due to Instagram’s larger user base, where millions of people already have a thousand or more followers, content creators there have to put in more effort to attract new viewers. Influencers on Instagram typically have advanced photography and videography skills.

As a platform, TikTok calls for much less professional experience but much more creativity from its content creators. Using the app’s video recording and editing tools, successful influencers can hone their craft. Even though users have the option of uploading their own videos, the secret to success on TikTok is to become an expert at shooting from within the app on a mobile device.

The 5 main distinctions between TikTok and Instagram influencers

TikTok stars have mastered not only video, but also audio

Most content producers add their own soundtracks to prerecorded videos before uploading them. Instagram Reels, Stories, and IGTVs may not be best shot on a smartphone unless you are also recording your own audio.

TikTok, on the other hand, has its own massive audio library filled with soundbites, famous comedy sketches, top hits, and original tracks. Mobile audio editing and publishing tools have made it possible for creators to make instantaneous decisions about video soundtracks.

TikTok stars consistently publish more authentic, user-created content

Instagram is the superior platform for those who want to shoot and edit their vertically-formatted videos using high-quality, industry-standard tools. Content that has been refined is more likely to be successful and to fit Instagram’s aesthetic.

TikTok stars care more about user challenges and trends, according to the third point

Influencers focus on newer stitches, duets, and challenges because these videos perform better in the app’s top engagement options.

Fourth, TikTok stars should be a pro when it comes to the app’s editing and filtering functions

TikTok stars typically don’t have formal training in filmmaking. However, they almost always know every function of the app inside and out. It doesn’t take long to get the hang of using TikTok because of how intuitive it is.

In sum, working with genuine TikTok creators can introduce you to new and enthusiastic followers

The expectations of social media users in 2021 and beyond are being shaped by TikTok influencers. TikTok is on the cutting edge of social media content, as evidenced not only by the app’s meteoric rise but also by the launch of similar features like Instagram Reels and YouTube Shorts.

It’s not too late for your brand to capture entire audiences by enlisting these creators, as TikTok influencer marketing is still in its infancy. Your influencer campaigns will have massive reach and tonnes of user-generated content thanks to TikTok’s fantastic engagement features.

It’s maturing into an adult now. Already far into its adolescence as a platform, Facebook continues to dominate despite its advanced age (just check out these mind-boggling Facebook facts).

Google’s attempt to compete with Mark Zuckerberg’s Facebook by releasing the Google+ platform (at a development cost of over $500 million) has mostly failed, and Google+ is now largely ignored by marketers.

Future tendencies

During the past year, “pay to play” advertising has become more popular than “earned” (or “free”) advertising. More significant is the influence of “quasi-social networks” like Snapchat and WhatsApp, which began as social messaging apps.

This generation has grown up constantly online, and they are the ones responsible for this transition in the social web. It’s probably time to find a new playground if your mother signs up for Facebook. It’s not cool for teenagers to dance with their parents. Right!

What does 2015 have in store for the social media web?

The simple fact is that the word “mobile” describes it well. The proliferation of smartphones is a direct result of the decrease in price of the devices and the increase in speed and availability of wireless networks.

The Reality of Mobile Social Media

Internet service delivered by poles and wires is a first-world amenity that has been unavailable in the developing countries. Mobile wireless networks provide a short cut to a more interconnected and equitable society for the aspirational masses. Instead than putting up expensive permanent infrastructure, just construct a skyscraper.

Statistics About Facebook

The superiority and haughtiness of Facebook is a target for your ire. Of course, this cannot be disregarded.

Even though tall poppies are simple to shoot down, Facebook has finally figured out the social networking puzzle. This company is the pinnacle of beta capitalism. In a world dominated by digital disruption, it’s all about real-time feature testing and snatching up cutting-edge software available online.

Data from Twitter

Don’t let the fact that Twitter became a social network by accident deceive you. A fantastic tool for spreading the word about a brand.

At latest count, Twitter has 284 million active users.
500 million tweets are sent out every day, and 88% of Twitter users are on smartphones.

Truths About Google+

Google finally realised what was happening, but it was too late to have a real impact.

The development and design of Google+’s 363 million users cost nearly $500 million.
5 billion times a day, people click the +1 button.

Information about Instagram

Facebook is the owner of this system. They saw the potential of the synergies at the junction of social media and mobile devices. Indeed, they were correct.

• More than 300 million people use Instagram.
• 53% of internet users between the ages of 18 and 29 use Instagram, and 70 million photographs and videos are exchanged every day.

Data from Pinterest

Pinboards are now able to be done digitally thanks to Pinterest. It focuses on women and relies heavily on visuals.

Almost eighty percent of Pinterest’s user base consists of women.
There are currently million of active users.
88% of pinners ultimately make a purchase

Data from LinkedIn

When it comes to social media for professionals, LinkedIn is unrivalled. It’s one of the longest-running ones, having premiered in 2002. Almost the ancestor of today’s social media platforms.

• There are currently 347 million LinkedIn users.
• 2014 ended with $643 million in sales (a 44% increase from the previous year).
• Almost 39 million current students and recent graduates use LinkedIn.

Other Evidence from Social Media

While Facebook may have the most clout, there are a plethora of other social media facts and networks that shouldn’t be overlooked. Specialized and not native English speakers.

• An estimated 200 million people worldwide use the messaging app Viber.
• Qzone has 639 million active users (China)
• Whatsapp has 600 million users.
• Five hundred million people utilise Facebook’s instant messaging service.
• With 468 million, WeChat is a close second (China)
• Recent estimates put Snapchat’s value as close to $20 billion.
• Snapchat attracts 100 million active users per month.
• The Russian social networking site “VKontake” boasts 100 million subscribers.
• In 2015, social networks’ ad revenues would total $8.3 billion, according to studies cited by Growing Social Media, PewInternet.org, and LinkedIn.com.

So, what are your plans?

At the beginning, there were only a handful of social media sites; today, another compulsive piece of equipment has amplified their influence. Mobile.

The rules are shifting.

What are some ways you may promote your business through the use of images, text messages, and mobile devices? Applications like Instagram, Snapchat, and Whatsapp are changing the dynamic.

You can’t discount the importance of quality content.

Because of this, you probably spend hours, if not days, carefully crafting what you hope will be excellent material.

The best content marketers will tell you that it takes more than just great content to succeed in the field. You should put more effort into your content now.

You need to focus less on content creation and more on content promotion. Growing your content’s audience and engagement through amplification is a great way to expand your reach and get your message to your ideal customers.

What better place than social media to spread the word about your content?

Marketers for businesses and consumers alike agree that social media is where their brand’s organic content is most likely to be shared. It’s a good idea, and you should follow suit.

Let’s take a look at what content amplification is and why it matters before we move on to the most effective ways to amplify your content on social media.

So, what exactly is content amplification, and why is it so crucial?

“Content amplification” describes the process of promoting and disseminating content across multiple channels via paid, owned, and earned media campaigns.

An important piece of advice is to not treat paid, owned, and earned media as three separate strategies but rather as one integrated whole.

The more people who see your content shared on social media, the more exposure your brand, products, and services will get.

And when used properly, it can help expand your brand’s online audience and fan base on social media platforms.

In fact, you may be able to achieve better results with the aid of an efficient content amplification strategy.

• More reach and impressions
• Greater exposure, interaction, traffic, and links.
• Expanded opportunities for sales
• Enhanced Profits and Sales
• Wow, that’s quite a feat.

Because of this, you should consider content amplification as a means of increasing your brand’s visibility. In addition to being thorough, please take your time.

Is there a way to boost the reach of my posts on social media?

Several methods of amplifying content on social media can be used to capture the attention of your target demographic, encourage them to interact with your brand, and ultimately turn them into devoted customers.

Using both free and paid content formats on social media to promote your offerings is essential.

What else is fantastic?

With the help of social amplification strategies like contests, freebies, and referral programmes, you can get more eyes on your offers and boost your sales.

Let’s take a look at some easy wins for boosting your social media content:

Disseminate and publish educational materials

During the past 12 months, content marketing has undergone significant shifts.

The best-performing content, according to 88% of B2B marketers, is that which serves the informational needs of the target audience rather than the brand’s promotional messages.

A definition, please.

What this means is that you should give your full attention to making articles that your readers will enjoy and want to pass on to their friends. That’s the quickest way to get more eyes on your social media posts.

So, what can you make and post online?

Specifically, you should make and disseminate materials that:

• Offers details pertaining to a specific area of expertise
• imparts knowledge to individuals concerning how to carry out a specific activity
• Encourages people to begin a new endeavour
• Informs customers how your offerings can address their problems.
• Provides a guide that can be quickly read, interpreted, and put into action
• Provides information on what people should be doing now to take advantage of new opportunities and avoid falling behind Publication of such useful information is likely to garner you the aforementioned likes, shares, engagement, and followers that social media managers covet.

It’s important to present informative content in an interesting way if you want to increase its reach.

Leverage the effectiveness of influencer advertising

The majority of companies have trouble promoting their content effectively.

Did you know that working with well-known individuals is a surefire way to get your message seen by more people?

When it comes to social media, the engagement and reach of niche influencers are exactly what you need for your content to go viral.

If you can get your content into the hands of these opinion leaders, you may be able to significantly boost its social sharing and engagement. Finding the right influencers can do wonders for your brand’s social media profile.

The right hashtags can greatly expand the exposure of your content

Using relevant hashtags is another powerful content amplification strategy that can yield impressive outcomes on social media.

Where do you start looking for suitable hashtags for your business?

If you want to reach your target audience on social media platforms like Instagram and Twitter, you need to find the hashtags they use. With this strategy, you can connect with an audience that is more likely to be interested in your brand and content.

You might want to use hashtags that:

• Are currently popular where you work
• tools that your rivals are using to boost participation
• They are using the very same tools that your target audience is
• Top leaders in your field are using
• Particular to your product line

Hashtag selection is a process that can take a lot of time and effort to finalise. The good news is that there are a number of AI-powered tools available to help you brainstorm and select the best hashtags for your company’s social media posts.

Hashtags are a powerful tool for increasing a brand’s visibility and reach on social media.

Prepared to Make a Start?

The strategies for content promotion and distribution that we’ve gone over here will help you significantly increase the visibility of your content across social media platforms.

Your chances of successfully engaging and converting readers into paying customers increase in proportion to the number of people who encounter your content.

So, initiate the process of developing and implementing your content amplification strategy.

Hashtags are a great tool to increase engagement with your brand’s social media content. Using the hashtag, or pound sign (#) as it was formerly known, increases the likelihood that your content will be seen by a specific demographic.

Although Twitter was the first social media platform where hashtags were widely used, they have since spread to other sites like Facebook, Instagram, LinkedIn, Pinterest, and even TikTok. You can increase your social impact and audience engagement with minimal investment of time and effort into researching and monitoring trending hashtags.
A Hashtag Is.
Simply put, a hashtag is a word or keyword phrase that begins with the hash symbol (#). Attracting more eyes on your posts and boosting engagement.

How Should One Make Use of Hashtags?

No spaces should be included when typing out a hashtag, like #usinghashtags. It’s allowed to contain digits but not other characters or punctuation. You can put the hashtag anywhere in your post or comment—at the beginning, in the middle, or at the end—to have your words indexed by the social media site. This method will allow people who aren’t already familiar with you to stumble upon your content.

The Meaning of Hashtags in Social Media

While it may seem intuitive to just append a hashtag to your search term, there is some additional background knowledge that will help you get found with hashtags.

Only effective implementation can improve your social media strategy. Some broad guidelines are as follows.

It’s not necessary to use a hashtag after every word. The maximum number of hashtags per post varies by social media service. Nonetheless, one to three hashtags are often more effective than many.
Hashtags should be succinct and easy to remember, rather than lengthy. Isn’t it great to think that in 2020, #BlackOutTuesday will be remembered as a successful part of the Black Lives Matter movement in the United States?
Don’t try to be cute or mysterious with your hashtag selection. Your marketing efforts will be wasted if you use a tag that no one is actually looking for.

In what ways are hashtags useful?

In order for your social media posts to be seen by the right people, hashtags are essential. Increasing your content’s discoverability, as well as the number of people who view, like, and share it, is all possible through the strategic use of hashtags. The trick is to zero in on the ones that work best with your material and will pique readers’ interests.

How to Discover Useful Hashtags: Model After Opinion Leaders
A hashtag’s usefulness declines sharply if it’s either too broad or too specific, but there’s a middle ground. Paying attention to the hashtags already being used by influential people in your field can give you a good idea of what’s working.

Optional Resources for Hashtag Discovery

There are other research tools that focus solely on narrowing down data pertaining to hashtags. If you need assistance finding trending hashtags for your specific market, check out the following resources:

Whenever you need it, RiteTag will provide you with suggested hashtags to use in your live conversations.

You can see which hashtags are trending and how popular they are by using Hashtagify.me.
Keyhole gives you access to a comprehensive database in real time and features a free search engine.

To what end do hashtags serve?

Using a hashtag on social media is a great way to show your followers and the algorithm that your post is relevant to a certain topic.
Hashtag Basics for TikTok

To organise their videos, TikTokers use hashtags. Because these hashtags are clickable, your video will appear next to others that share a similar topic. TikTok, like other social media platforms, uses an algorithm to determine which users will see your content on the coveted ‘For You’ page; hashtags are one way that algorithm works its magic.

TikTok only allows 100 characters for a caption, so make sure to use your hashtags sparingly. You’ll have plenty of room to try different things and see what works best. Include both widely used and more specific hashtags in your strategy.

Keep in mind that hashtags on TikTok are constantly shifting, so you should check the ‘Discover’ page regularly to see what’s popular.

Tips for Creating a Hashtag Plan

Keep in mind that the more specific you are with your hashtags, the more likely it is that you will reach your intended audience. Although it isn’t necessary, it helps to convey your meaning more clearly if you capitalise the first letter of each word.

It’s likely that your rivals are already incorporating hashtags into their social media campaigns. How well do you think they’re doing at keeping your shared audience interested? Watch how frequently they employ hashtags and the reactions they elicit.

Final Thoughts

Using hashtags is a fantastic way to connect with your audience, boost participation, and find new customers.

If you want to become a viral sensation on social media, hashtags are your secret weapon.
DMI’s certified Social Media Marketing course will teach you the ins and outs of social media networks regardless of your level of experience. You’ll learn the ins and outs of social media platforms like Facebook, YouTube, and TikTok so that you can increase viewership and participation. You’ll also find out what it takes to build a strong social media presence and produce interesting social content.

Without a shadow of a doubt, Instagram has become one of the most influential social media sites worldwide. Most Instagram users (90%) follow at least one brand.

Because of its massive user base of over 1 billion active monthly users2, the social network offers businesses and individuals several ways to expand their presence and attract new followers.

So the question is, how can you get more Instagram followers? Read this article for a wealth of advice on how to increase the number of followers on your Instagram account.

Before we get into this year’s edition of How to Get More Likes and Followers on Instagram

If you want more followers and more interaction on Instagram, you need to do a few basic actions first. As a marketer, you had best be ready for everything!

You may convert your individual account into a professional one

In terms of self-evaluation, this one is crucial. You may make your Instagram marketing plan better by analysing your results to determine what works and what doesn’t. Furthermore, analytics are essential for this purpose.

Instagram Insights, the app’s built-in analytics tool, is the default, and it’s free. Creating an Instagram Business Account is all that’s required to have access to this feature. Less than a minute, if you already have a Facebook profile you may link to your Instagram.

Be sure that everyone can see your Instagram posts by changing your settings to “public.”

Transform your existing Instagram account into a professional one.
A Facebook Page is required to complete the signup process. You’ll need to create some if you don’t already have some. Don’t worry, it doesn’t even need content; its very existence will enough.

Instagram likes and followers: what works best

Increase Instagram’s organic reach by a factor of 20 by using trending hashtags

Instagram users who don’t already follow you can find you by searching for certain hashtags related to your content. Your organic reach may be increased by a factor of 20 if you use the proper hashtags in conjunction with high-quality content.

The “hashtag browser” is used by Instagram users all around the world in the same way that the “people browser” is used to locate specific users.

They come to this site looking for certain material. Getting at the top of that browser’s search results is the objective.

Based on my experience, here are some of the most important aspects of a successful Instagram hashtag strategy:

Promote your Instagram profile by using certain specialty hashtags

Ignore the trending hashtags. Create a more precise hashtag by combining one broad hashtag with additional phrases that relate to the Instagram material you upload. Using Instagram’s built-in hashtag browser provides a fast, no-cost approach to acquire ideas for appropriate hashtags to use.

Limit yourself to no more than 30 hashtags.

Technically, you can only use 30 hashtags in a single post. But, to be on the safe side, I suggest keeping your hashtag count between 20 and 28.

Put your hashtags in a comments

Include your hashtags in a comment below your post after you’ve published it for the most aesthetically pleasing result. Obviously, you’re wondering if this would diminish the effectiveness of hashtags, and I can guess what your answer will be. Definitely not is the correct response. I never worry about losing followers by including hashtags in comments, and the aesthetic is much improved.

Replying to comments amplifies the interaction

While obvious, most individuals fail to employ this technique. When people leave comments on your Instagram posts, it’s courteous to respond to them. A single emoji is ok.

Here’s the deal: if you respond to every comment on a single post, you’ll see a 100% increase in that post’s interaction rate.

As a result, your post may be featured on the Explore tab, giving your hashtags even more exposure.

Consider using Instagram’s Story features

Instagram Stories are a fantastic medium for direct communication with your followers. Several “Stickers” allow you to do everything from conduct a survey to conduct a quiz to ask and answer questions. Now, more than ever, it’s simple to get comments from your clientele.
Instagram Stories also allow you to tag other users, allowing them to easily share your content with just a single tap. To increase your network’s exposure and gain additional followers, you may cross-promote your accounts by tagging your friends, brands, and other people.

Moreover, Stories can have hashtags and geotags added to them to expand their organic reach even further. If you’re a local company, it’s essential that you tag places in your feed and Story postings. A location browser exists alongside other types of browsers such as those for hashtags and persons.

One further perk of Instagram Stories is that users’ Story postings go straight to the top of their feed. Your Instagram posts will stand out more to your followers this way.

In addition, the Instagram algorithm will take the frequency with which you post to your Story as an indication that you’re actively engaged with the site, increasing the likelihood that your profile will be seen by other users and, consequently, your follower count.

Post updates from your feed to Instagram Stories

The Instagram algorithm is a complex and cryptic piece of software. One thing that is definite when discussing your following is that organic reach is more difficult to obtain. Less than half of my followers really see the posts I make on my personal account, where I advertise myself as an athlete.

Make use of Instagram posts created by users

What do you think of GoPro’s Instagram? The site is stuffed with content created by their clients, who act as unpaid promoters. Much of their material consists of exciting action sports clips that didn’t cost them a dime to produce.

But, you need not focus on selling cameras specifically designed for action sports. It’s crucial to provide a one-of-a-kind item that your clients will be happy to share on their profiles.

Have you ever pondered what causes and sustains the proliferation of TikTok-based trends?

Hashtags, challenges, dances, and memes have all become practically inseparable from the social media app. There is constantly some fresh fad that has everyone talking on the site. Maintaining awareness of what’s hot on TikTok can be challenging at times. (Take a peek at the top four trends on TikTok.)

Making a brand-specific trend go viral is the most efficient strategy for raising brand awareness. Millions of views and thousands of new followers are possible with just one viral campaign. Advertisers can ride the wave of a trend to greater prominence on TikTok. TikTok is a great platform to promote your business, if you haven’t already done so.

Trending topics in media and current events

Influencing the genesis of a trend on TikTok are elements of popular culture and global events.

TikTok’s primarily young user base is a perfect fit for today’s youth-oriented pop culture. When something happens in popular culture that relates to their brand, TikTok creators jump on it immediately.

The most important reason for this is the role that popular culture plays in bringing together people who share common interests. Fans of the respective cultural phenomenon are the most likely to engage with a video based on that phenomenon. Because multiple TikTokers are making videos on the same topic, it becomes popular very quickly.

TikTok has become popular because of its challenges

TikTokers like to take on difficult tasks. TikTok challenges are becoming increasingly popular.

Easy replication by TikTokers makes challenges popular quickly. Any type of video or audio can be a TikTok challenge. Dance routines, lip sync videos, and impromptu recreations of movie and sketch comedy scenes are all examples.

Trending now are challenges because they are so interesting. When users on TikTok see their friends taking part in a challenge, it makes them want to join in, too. 

The term “TikTok influencer” refers to users who have gained a large following on the platform. They’ve built up a sizable group of dedicated fans and followers who regularly engage with and share their content. On the strength of this confidence, influencers can easily initiate new movements within the community.

Furthermore, their massive fan base is useful. There is usually a large amount of reaction when an influential person posts a new video. Videos with lots of likes and comments do well in TikTok’s algorithm. This is why videos made by influential users tend to show up on the “For You” page. 

Just what is it that everyone seems to be listening to right now?

One of the simplest ways to start a trend on TikTok is to use well-known songs. Since the vast majority of TikTok videos are set to music, it’s not hard for songs to become popular.

Songs or their hooks are often the inspiration for new videos made by TikTokers.

TikTok doesn’t become popular for every song. Not every song that does well on the radio will do well on TikTok. The tune needs to be appropriate for use on the video sharing app TikTok. Popular songs on TikTok often feature memorable choruses or have words that lend themselves well to improvisation. Popular on TikTok are songs that are simple to dance to or lip sync to.

Brand promotion

Brands can promote their products and increase their visibility by starting their own TikTok challenges and trends.

Using influencers is a simple way for brands to start new movements. Advertisements on TikTok are a great way for brands to start new fads. The best way to get a huge number of views in a short amount of time is to use TikTok ads. TikTok provides a simple platform for brands to drive a trend that will benefit their marketing efforts.

The most watched video concepts on TikTok

When a video is in a genre that many TikTokers enjoy, it has a better chance of becoming a trend.

In June of the following year, 2020, over a billion hashtag views were generated from the most popular content categories on TikTok. When it comes to what people like to watch on TikTok, videos of funny cats doing funny things are always a hit. There have been 443.3 billion total views on entertainment videos.

Forms of Current TikTok Fads

TikTok trends are flexible, and can include a wide variety of media types. There are, however, four content types that are statistically more likely to become popular.

TikTok has seen a surge in the popularity of dance videos. Video clips of TikTokers performing their own renditions of popular dance routines have become all the rage recently.

Challenges

TikTok is a platform where challenges rapidly gain popularity. TikTokers make videos when they see a content idea they think would be interesting to see how they would interpret it in their own way.

Guess’s #InMyDenim TikTok challenge is extremely viral for this very reason. By participating in this challenge, TikTokers demonstrated their expertise in styling items from Guess’s new denim collection.

Songs

All of the videos on TikTok have music playing in the background. TikTok has been instrumental in the success of many musical acts. TikTok has been instrumental in helping some artists break through. Lil Nas X is a prime instance of this type of artist. His song “Old Town Road” became 2019’s most popular track after going viral on the app.

Conclusion

As of now, TikTok has more than 800 million users and is rapidly becoming the most popular social media platform available. Those businesses intent on expanding should use the platform to their advantage. One strategy for doing so is to initiate and actively pursue emerging trends.

As this article has shown, TikTok is often the incubator for new cultural phenomena. This summary should help you incorporate TikTok into your marketing mix. The most important thing is to make content that people will enjoy watching or listening to and will find simple to interact with.

Instagram stars rise to prominence for a variety of motives, but the vast majority utilise their following to promote either their own or affiliated products through the posting of original conceptual ideas, photographs, and videos.

Being an Instagram sensation is just the beginning of the opportunities available to influencers. If you have a sizable following, you can use it to your advantage and earn money from companies trying to promote themselves through influencer endorsements.

It takes effort to become an influencer, and there’s more to success than just making attractive material. Being influential might take a lot of time and effort, but if you stay committed to the process, you will see results. There is a wide range in influencer pricing, from $75 to $3000 per article.

That’s not too bad, right?

Strategies for Climbing the Instagram Influencer Ladder

What follows is some guidance from us on how to build an influential presence on Instagram. Ok, let’s get this party started!

Get an Understanding of Your Specialty

The Basics of Finding Your Market Niche

Choose something that excites you and encourages you to think beyond the box. Because of this, writing new material won’t leave you feeling bored.
Choose an area where established names are happy to put their names behind the products. Doing so will provide greater authority to what you’re saying.
You should read up on a few different options before settling on one. You’ll be able to make a more educated choice after reading this.
Make an effort to think beyond the box. Create a new concept by fusing together several existing ones. Instagram has several subcultures, but some of the most popular ones include fashion, parenthood, travel, lifestyle, crafts, and food.
In the vein of style, but with a… vegan twist.

Prepare a plan for Instagram updates.

You need to be familiar with the Instagram algorithm if you want your posts to be noticed by the greatest number of your followers. One of the most crucial things you can do to boost your profile’s exposure is to post often, both in terms of quantity and regularity.

Choose Attention-Grabbing Instagram Captions

Don’t expect your followers to see your posts if you don’t caption them. Social media captions are crucial for adding context and getting your point through. Captions that are well-written are succinct, catchy, and/or prompt readers to click the bio link.

Hashtag with intent and precision!

Increased exposure, interaction, and popularity may all be achieved through the strategic use of hashtags. The ideal strategy is to use 30 closely related hashtags with varied search volumes. Make sure you’re seen by your target audience by selecting keywords with monthly searches of fewer than 10 million.

Maintain a neat and uniform appearance

If you want to be an influencer, you need a photo of yourself and not simply a logo as your profile image. Make sure all your photographs have been adjusted in the same way for a unified feel across your profile. Try to capture pictures in good lighting, and look at similar accounts for ideas.

Communicate With Your Instagram Audience

Raising engagement with your Instagram followers may be as simple as like and commenting on their photographs and responding to comments on your own. Use hashtags and tag relevant accounts as appropriate. Captions with calls to action, freebies, and contests are all great methods to increase participation.

Using polls and question-and-answer sessions in Instagram stories might help you figure out what your audience likes most. Several of your followers and prominent accounts in your niche may appreciate it if you followed them back. Anecdotes, everyday experiences, and long-term objectives are all useful things to talk about while communicating with others.

Learn How to Use Analytics

Choose an Instagram business account over a personal one to unlock tools like Instagram Analytics. Data about your followers’ demographics, interactions, and sexual orientation may all be viewed here. The optimal times for publishing and the days of the week when your followers are most engaged may be deduced.

Use Instagram Stories to Communicate with Your Audience

You may connect with your Instagram audience and boost participation by using stories. Include polls, questions, and even your daily schedule in your tales. A new post may be announced to your followers, and you can include media like images and videos. You may tag locations, send links, use hashtags, and scream out to other users.

Combine Forces With Popular Companies

Get in touch with companies on your own time. Use likes, emails, and comments to reach out to potential collaborators. Always choose to collaborate with companies whose products or services you are happy to stand behind. Tagging accounts that actively reshare photographs might increase their reach even more.

You Should Refuse To Purchase Fans

The phrases “fake,” “dishonest,” and “disingenuous” are not ones you want connected to your own personal brand. So, you shouldn’t spend money to get popularity.

It’s possible that bots and bought followers will disrupt your organic engagement or damage your reputation if they don’t interact naturally with your material. If you want genuine likes, comments, shares, follows, meaningful connections, and long-term growth, then you need to focus on growing your following organically.

Lessons Learned

• Achieving influence is a methodical undertaking that calls for preparation, practise, and perseverance.
• Frequent postings, articles, polls, contests, and freebies all help to keep fans interested and involved.
• Making a catchy bio, engaging descriptions, and useful hashtags will help get your content seen.
• Buying fans is like buying friends; you wouldn’t do it.

Want your videos to go viral on TikTok, but don’t know how to gain more views the right way? There’s still time to increase your views after you’ve uploaded, as demonstrated by these six strategies.

Here Are 6 Ways to Boost Your TikTok View Count Assuming It’s Posted

First and foremost, have a look over your video and subtitles

The algorithm behind TikTok is essentially an artificial intelligence that crawls through your stuff and deciphers it. There are a number of reasons why the bots can ignore your content, such as the presence of forbidden keywords or themes. Use of profanity or discussion of sensitive topics like politics may cause the AI to ignore you, reducing your chances of being heard.
Use these steps to boost your videos’ visibility after they’ve been posted:

Look for potential emotional hotspots in your content by watching it again. Listen to the music, read the subtitles, and check out the text. Addison Rae, a popular TikToker, has been known to take the same video over 70 times before she is satisfied with it.

Check to determine if your caption includes anything that could cause a problem by reading it again. Be mindful of the community’s rules while using hashtags, and don’t forget to tidy up any stray text.

Check the rules being broken by your readers in the comments section below the content.

Keep from writing the same thing twice

Your video’s views and engagement will suffer if you share it on several accounts. TikTok prohibits this because it discourages users from posting content that has already been posted elsewhere. You shouldn’t reshare your video on other accounts if you want to attract a larger audience once you’ve posted it.

Just a quick suggestion. Nonetheless, many who have used it report substantial increases in their profiles. So, you should not discount the potential consequences of publishing duplicate material.

Please remember that you can upload previously-posted videos to your primary channel. However you should wait a minimum of two months before doing so.

Tip #3: If you want your video to do well on TikTok, don’t delete it

If your recent upload gets zero views, you might be tempted to delete it immediately. On the other hand, that will reduce your overall exposure. The video content sharing platform TikTok could choose to review some of your work. And until your content is deemed high-quality, no one will interact with it. If you delete your videos at random, it sends a message that they are not important or trustworthy.

The only content you should delete is that which has an engagement rate of 1% or less among your followers. If you have 1,000 followers but only ten people watch your videos, you can safely delete them.

In addition, remember that it is inappropriate to remove movies during the first day they have been posted. If you want your work to reach a wider audience, you need to allow the algorithms some time to evaluate it.

Step Four: Expand on Your Video’s Core Idea

TikTok users can increase the number of views their videos receive by developing a content theme. If you want your account to stand out, you should specialise on one area, such as dancing videos, and stick to publishing those.

Your subsequent submissions will complement the current videos. So, having a consistent theme can aid in audience and algorithmic recognition of your goals and motivations.

Five, find new uses for your content

A video that does well on TikTok could also be successful on other platforms. Then you may save the video to your computer, make any necessary changes, and share it on other platforms. If you want to reuse videos from TikTok, you should check out Instagram’s Reels feature.

But, make sure that your films aren’t watermarked with the TikTok logo. Cropping and resizing your video is one option.

It’s possible to leverage your previously uploaded videos on TikTok to make fresh material if you have a good idea for an edit. Choose one of your old dance videos, cut in a new one (Split-screen edit), and add a modern hit song.

Even after your TikToks have been posted, you may increase their exposure by recycling them.

Put out the word about your video, as that is step number six

You may boost your video’s number of likes, views, and comments on TikTok by making use of this social media platform’s built-in promotion tools. Yet there will be a cost involved. The practise of promoting your material is not advised because it is costly and only temporarily increases your account’s metrics.
TikTok views can be increased without this functionality, but if that’s your main goal, it could be useful.

The promote function can be used in two ways: 1) Open the menu by tapping the three dots (…) at the bottom of the video you wish to advertise, and then tapping “Promote.” 2) Navigate to your “Settings,” pick “Creator Tool,” and finally hit “Promote.”

How Successful Your TikTok Article Will Be

You upload a bunch of videos, and then you find out that some of them are more successful than others. How does TikTok choose which videos should be shown, and what makes a video popular on the platform? For clarification, read on.

Interactional Variation

There are numerous methods in which your audience might engage with the content you offer. To interact with the content, they can click “like,” “comment,” “rewatch,” or “share.” TikTok considers the number and type of interactions with your video when calculating its worth. The success of your video will increase as the number and variety of interactions increase.

Have a Look at the Finishing Touches

Keeping your retention rate as high as possible is essential if you want to increase your video’s views after being posted on TikTok. TT monitors your audience’s engagement with the video and reports back the percentage of the clip they watched.

It would be unusual to encounter someone who hasn’t at least heard of the video-sharing app TikTok. The controversial and addictive video-sharing software has been in the spotlight for several years now.

Despite being one of the more recent social networks and facing serious risks (such as being banned in the US), TikTok has achieved the fastest growth of any platform in history.

Because to its explosive popularity, especially among the younger generation, TikTok has entered the collective consciousness and become an integral part of modern culture.

We’ve created a list of 32 of the most recent TikTok data to help businesses, marketers, and influencers have a better understanding of this revolutionary new social platform.

Popularity of TikTok: The Numbers

Let’s start with a look at some TikTok usage data to get a better idea of the platform’s reach and demographics.

The first interesting fact about TikTok is that it is the seventh most popular social media network worldwide

TikTok, according per the most recent available data, is the seventh most popular social media site in terms of monthly active users. Placed above Snapchat but behind Instagram, WhatsApp, WeChat, YouTube, and Facebook.

In addition, keep in mind that TikTok is still expanding at a high rate with no indication of slowing down. I’d put money on it cracking the top five within the next few years.

According to the company, 732 million people around the world use TikTok every month

Considering that TikTok has only been alive for 5 years, its 732 million users may not seem like a lot compared to Facebook’s 2.8 billion. It took Facebook almost 7 years to attain the same number of users as TikTok, despite the fact that Facebook has been around for 17 years (more than 3x as long as TikTok).

Over 65.9 million people in the United States used TikTok that year

64.9 million (or about 11%) of TikTok’s total user base are located in the United States. This is great news for advertisers and marketers whose target audience is in the United States, as the country now has the highest TikTok adoption rate (outside of China / Douyin).

This number is expected to grow by almost 22 percent year, to 73.7 million in the United States by 2021.

With around 22 million monthly active users, Indonesia is the country with the second-highest share of the TikTok user base. Following closely after is Russia, with 16.4 million users, followed by Japan, with 12.6 million.

Fourth, one-fourth of TikTok’s American users are teenagers

Not surprisingly, the most common age group for Twitter users is 10–19, given the app’s popularity among the younger demographic. Users in this age range (13–17) make up 25% of the total.

Maybe more shocking is the fact that TikTok users span the full range of ages. In addition, 22.4% of users are aged 20-29, 21.7 % are aged 30-39, 20.3 % are aged 40-49, and 11% are aged 50 and up.

5 Each month, the average Android user spends roughly 13 hours on TikTok.

Researchers at AppAnnie and Hootsuite have found that the average monthly time spent by Android users on TikTok is about 13 hours. In terms of total time spent, it is the fourth most popular social media app. TikTok’s 10.3-hour average per user outpaces Instagram, another visual social media app and one of its main competitors.

Males make about 51% of TikTok’s user base

And women make up nearly half of the population (51%). When compared to other social media platforms, where male users predominate, TikTok has a far more balanced gender ratio. Reddit has a 59.7 percent male user base, while Facebook has a 56.6 percent male user base.

In the year 2020, TikTok had the most downloads.

TikTok had a breakthrough year in 2020. According to App Annie, it had the most downloads worldwide, topping even Facebook, WhatsApp, and Instagram. In reality, the app received 315 million downloads in the first quarter of 2020, making it the greatest quarter ever for an app.

Eighth, user-generated material makes up more over half of all activity on TikTok.

TikTok is unique among social media platforms because of its emphasis on user-generated content. TikTok’s intuitive video editing features make it simple to create short videos in a pinch, and the app’s emphasis on dance trends and viral videos inspires users to get up and dance.

Thus, more than 50% of users say they have posted their own work. TikTok users, unlike those of other social media sites, actively participate in the content creation process.

TikTok users, one-third of whom have annual incomes of $100,000 or more, are young adults aged 13 to 24

That’s a lot of money, and it seems to imply that TikTok members are particularly well-off, given the app’s target audience of young people.

The truth is that this number has more to do with the distribution of household income in the United States than with actual adoption rates. Those with annual incomes of less than $25,000 are the most likely to use this technology.

Analysis of Recent TikTok Statistics

TikTok’s most widely-viewed content is related to entertainment.

Users of TikTok aren’t seeking for serious discussion of political issues or practical guidance for running a business. In order to get traction on the platform, content must either be interesting, humorous, or ridiculous. So, it should come as no surprise that “entertainment” is the most-searched term on the site.

Concluding Ideas

That wraps up our look at current data and trends related to the popular video sharing platform TikTok.

These TikTok usage numbers can help you better grasp this innovative new platform and its potential role in your social media marketing plan.