In order to rank highly in Google for competitive keywords, affiliate sites require backlinks. While it’s possible to achieve page one rankings without links for some low-volume keywords, this is never the case for the most lucrative keywords.
An excellent illustration of how link building may significantly increase search traffic to an affiliate site is the coupon site WeThrift. A successful backlink approach propelled it from zero to over half a million monthly organic search visitors in under two years, while operating in a highly competitive niche.
The site’s authority has skyrocketed thanks to the exponential increase in both its number of backlinks and its volume of organic visitors.
While content is also critical to the success of a website, an increase in traffic is largely attributable to link building.
You’ll need an affiliate marketing link building approach to achieve this kind of success with your own website. The good news is that there is a plethora of methods at your disposal. In this article, we’ll take a look at some of the best.
Affiliate Link Building Methods That Actually Work
Affiliate marketers encounter a variety of links-related difficulties. It can be challenging to gain connections from competing sites due to the zero-sum structure of Google search results, where one site raising its ranking directly results in another losing theirs. The requirement of sponsored linkages in many specialisations is still another barrier.
Site owners also favour revenue-generating pieces like reviews and best-of lists, despite the fact that these sorts of material typically do not get as many connections.
This article’s four affiliate marketing backlink tactics address the aforementioned concerns. To quickly amass a large number of quality inbound links, it is essential that you create a linkable asset.
Making Connections and Developing Assets
If your site lacks quality content, visitors will not link to it. Reviews, best-of lists, comparative pieces, etc., fall flat as link bait since they are so typical of affiliate posts. This could need the production of brand-new material specifically designed to garner backlinks. In this context, the term “linkable asset” is used.
To maximise the success of this tactic, your asset should be high-quality and authoritative, and it should be related to a theme or issue that many other sites cover.
Backlink Outreach: How to Do It
Now that you have your resource, you should let those who could benefit from linking to it know about it. Finding relevant blogs and websites that have covered your subject matter and suggesting that they include a link to your asset is essential.
One easy method is to conduct a Google search for your chosen term, which will provide a list of all relevant websites. The next step is to use Ahrefs to research the sites that are most similar to one of them in terms of traffic and other metrics. In “Site Explorer,” type the domain name, and then select “Competing Domains” from the left-hand menu.
Guest Articles
Link development through guest posting is extremely common. The plan is straightforward: once you’ve compiled a list of sites that regularly include content relevant to your subject, you can reach out to the editors there and offer to contribute an article featuring a backlink to your site.
Several difficulties exist, unfortunately. Due to the large number of people adopting the method, website owners are frequently flooded with requests for guest posts, leading them to refuse them, charge a fee, or accept them under the “no-follow” link condition.
Inserting Links and Revising Niche Content
Building backlinks to a certain page on your site often requires making “niche edits,” or modifying material from another website to better fit that page. After that, you contact the site’s owner and suggest a link exchange with them.
The likelihood of them agreeing to do this for free is extremely low. However, you will likely need to pay them for the link.
This method of constructing backlinks has numerous advantages. It’s a lot less effort than making an asset or penning an article for someone else’s site. It’s also simple to rapidly amass a sizable number of backlinks; your options are constrained only by your time, resources, and ability to locate suitable websites.
As an added bonus, it works wonderfully for attracting links to content that normally wouldn’t do so well in that regard. Because you are the one footing the bill, you get to decide which of your pages gets the plug.
Reviews
Writing reviews is probably crucial to your affiliate site’s success. Showing your reviews to the companies making the things you’re writing about is one strategy to obtain backlinks and encouraging them to quote your review on their website is another. This may be done through a section labelled “In the News” or “Testimonials” on the website.
Publicity Sought
Media request platforms are frequently used by journalists and bloggers while writing articles to acquire access to expert commentary. Providing this information and establishing yourself as a reliable source can earn you links from cited articles.
The most well-known media request service is Help a Reporter Out (HARO). Those who sign up for the service will constantly be updated with the newest requests via three daily emails. Simply monitor your inbox for any pertinent queries.
Since HARO is used by authors at some of the world’s best newspapers, you can count on receiving high-authority links from prestigious websites. Getting a backlink from one of these sites can significantly boost your reputation. However, even if you take the time to carefully compose an insightful response, there is no assurance that it will be displayed.