You should already be including Instagram into your social media strategy, and ideally, you’d be killing it there. It goes without saying that you should focus on producing high-quality material, fostering meaningful interactions with your audience, and connecting your Instagram profile to other major social media outlets like Facebook, Pinterest, and Twitter. You might be wondering at this point how some businesses manage to have such successful marketing strategies and generate such high sales.
Learn how to obtain the most likes, comments, and shares for your Instagram posts by following our tried-and-true strategies.
Show off your imagination
To begin, taking square photographs is one of the most effective means of composing outstanding photographs. You may find it in the menu of your camera or phone. This will prevent unnecessary parts of the shot from being cropped out in the future. It’s important to keep in mind the Rule of Thirds and employ the Grid Feature. Try the Camera Awesome app for clearer, better-exposed photos. Check out some style bloggers’ websites.
Timely and relevant content distribution
Instagram is great way to increase sales.
This is a big one. It’s possible that you’ll need to snap a photo ahead of schedule in order to upload it on time. Determine your most productive time of day and stick to it. Apps like Iconosquare make it easy to track metrics like your account’s growth in followers and the frequency with which your posts are liked. The optimisation features will let you evaluate user participation.
Keep in mind a few pointers, such as uploading motivational pictures between the hours of 2 and 5 in the morning on Sundays, when competition is at an all-time low. Over time, you’ll figure out what gets the most attention for your company, and then you can capitalise on that knowledge to gain a thousand likes in a matter of seconds.
Consistent posting is essential on Latergram, as it is on any other social media platform. Use Latergram to schedule and optimise your postings.
The key to success is collaboration
Create Instagram alliances with complementary businesses. Lead generation, brand awareness, and user participation are all boosted, and you may even use it to grow your community. The viewership of one account can be used to promote another. Find the proper influencers to contact by checking out pages that are popular among your target audience.
If you run a lifestyle blog, for example, you could want to network with developers of travel apps and clothing lines. A list of your most desired Influencers can be used to launch a targeted Campaign. If your influencers are large corporations, though, you may need to allocate a somewhat larger budget than usual.
Say Check out Mommy Bloggers if you have a kids’ clothing line, send them an email with suggestions, and begin cross-selling. They will be happy to mention you in their posts if you incentivize them with a few freebies.
Entertain your followers
Sixty percent of Instagram users who enter a contest or otherwise interact with a company (either by winning a prize or being recognised) remain loyal to that brand. This is used by a lot of businesses as a weekly traffic generator.
Make your own giveaway, spread the word, and require a Like from participants. They should also follow you and politely request to tag certain people. Including a link to your contest on your profile or contest Image is a great way to get more email subscribers. They’ll be taken to a landing page you create for the contest where you can collect their information. That settles it. Get your users involved by having them vote on the best photo.
Get your consumers involved by hosting a #Hashtag contest by giving them a unique hashtag to use when sharing images of your product. You will get a lot of attention and stir up interest from people everywhere.
Advertise your company’s history with a carousel
Carousel ads, a relatively new form of advertising, allow you to tell a story and introduce consumers to your brand in the same way that videos do. It’s a great way to bond with other people emotionally. Don’t hold off on launching your marketing until everyone else has caught on.
Among the best is undoubtedly Food Panda. By using carousel ads on their Instagram page, they were able to raise their click-through rates by 180 percent. Nothing about this is unimpressive.
It’s a great tool for demonstrating how your product looks from various vantage points. If you’re a fashion designer, for example, having your things roll out in predetermined hues and shapes is the best method to showcase them in one caption. You can show a whole 360 degrees of your merchandise, so use your imagination! There will be a greater potential for SALES as a result.