When Instagram only displayed posts in reverse chronological order, users had to experiment to determine when was ideal to share content. Many Instagram users have claimed that scheduling their posts at optimal times has led to a rise in interaction on the platform. Those were the good old days, before everyone started trying to figure out how to “outsmart” the algorithm.
Getting more Instagram followers now requires producing and sharing content that consumers can’t get enough of. If you don’t publish to Instagram at optimal times, your followers may never see your content as the platform’s algorithm is always being tweaked. How do you determine when is ideal for Instagram posts?
Don’t worry if you feel lost when it comes to making your first Instagram post. We’ve compiled a comprehensive guide to publishing on Instagram, covering the optimal times of day, week, and certain industries. You’ll be posting on Instagram like a pro in no time with our advice on how to get the most out of Instagram’s scheduling features and the finest Instagram growth service.
Instagram’s Prime Time for Each Day of the Week
Because Instagram users come from all over the world and in all different time zones, it’s important to figure out when it’s ideal to post.
Each Instagram account has its own optimal posting schedule, although there are times of day that seem to be more popular than others. Later looked over 12 million Instagram posts from all over the world at different times of day and from accounts with diverse numbers of followers to determine the optimal posting schedule.
The optimum times to post on Instagram were determined after conducting the ultimate engagement test.
- Times on Monday (EST): Midnight, 1:00 AM, 3:00 AM
- Time Zone, Tuesdays, 12 A.M. and 9 A.M.
- Time (EST): Midweek at 12am, 2am, and 7am
- Time Zone Conversions: Thursday 12am 2am 3am 5am 7am 11pm EST
- Times on Friday (EST): 12am, 5am, and 8am
- Times on Saturday (EST): 12:00 AM, 1:00 AM, 11:00 PM
- Sunday schedule: 01:00, 02:00, 05:00, 07:00, and 23:00 EST
Time of Day When Instagram Posts Typically Receive the Most Likes
This article is packed with useful information regarding when you should post to Instagram depending on factors such as your location, the time of day, your industry, and more. If you want to maximise your Instagram likes, though, posting during the weekend is your best bet. Surprisingly, a research by Later of 35 million posts found that content published around 6 a.m. on Sundays received the most average interaction.
Weekends are wonderful times to post because individuals don’t have to work and are thus more likely to be occupied with their phones. Since Saturdays are typically booked with other activities, Sunday is an excellent alternative. A lot of people snooze on Sundays, yet if they check their phones early to midday on that day, they’ll notice the updates that were made at 6 a.m.
When You Should Avoid Posting on Instagram
On the other hand, Wednesday between 10 am and 4 pm and Thursday night are the absolute worst times to post on Instagram. (between 9 p.m. and 11 p.m.). People who work throughout the week often have a full schedule on Wednesdays since they are halfway through the week and attempting to get everything done. Many people consider Thursday to be the beginning of the weekend, so they schedule social activities with their friends and family on that night.
How to Experiment with Instagram Post Times to Find What Works Best for You?
Leverage Business Reports & Accounts
With the help of Instagram’s analytics, you can find out when times of day your audience is most active. The Instagram analytics tools will show you when your followers are most active, allowing you to schedule your posts accordingly. If you schedule your Instagram posts during these times, you’ll see a significant increase in your reach and engagement rates.
Understand the Algorithm Process
There’s one more thing to keep in mind, and that’s the Instagram algorithm. If you are unfamiliar with the method, below is a quick summary of its basic steps. When you share something on Instagram, the app is already monitoring it. Some of your followers will automatically be alerted by the system. The algorithm will then choose whether or not to promote your post to a larger audience based on the level of engagement it has received so far. Again, if you have a lot of interaction there, it will spread to additional individuals. This procedure is repeated until, hopefully, your Instagram post appears on the explore page.
Identify Your Target Market
That specific group of people who reads your content is special. You have a unique demographic that no competing product can match. So, learn as much as can about them. You may learn from your audience’s likes and dislikes by testing out different approaches and seeing what works best. This data can be used to your advantage. For example, if you know you’ll have to post when you don’t often receive much interaction, it’s best to save your most popular material for that time.
The Power of Social Media
With the introduction of the algorithm, time has become more important than the quality of your content when it comes to determining the success or failure of a social media post. You should have an important editing programme handy to polish up those photos or movies now that you know the optimal time to release content according to your sector. Instasize’s adaptability and cutting-edge editing options are major selling points for us.
After reading our comprehensive advice on when to post on Instagram, you should focus on expanding your account and attracting new followers.