Instagram is one of the social networks that is expanding at the quickest rate, and it has demonstrated that it is an interesting and productive location for shops to engage with customers.
Instagram has just revealed that they have hit 200 million active monthly users and that more than 20 billion photographs have been posted on the platform.
It’s a no-brainer for brick-and-mortar retailers to get on board with e-commerce now that smartphone access is so simple, and gorgeous visuals enhance the shopping experience.
What exactly is Instagram?
To put it more succinctly, it’s an app for mobile devices that allows users to share photos and videos via a social network. Users, whether they are businesses or individuals, have the ability to build a profile on the platform and use it to rapidly post visual material with their followers. Users are able to interact with postings by like or commenting on them and discovering new material by searching for #hashtags. Instagram’s feed, in contrast to Facebook’s, does not employ a content moderation system; as a result, users will be able to view all of the content that is published by the friends and companies that they follow.
Because we like Instagram so much here at Boutique Window, we decided to make it simple for independent businesses that use our service to post images and collages of their products on Instagram directly from our marketing platform.
We advise posting on Instagram anywhere from once every couple of days to once every couple of days, with the highest being once every couple of hours. It is important to remember to space out your shares throughout the day in order to attract the most number of customers possible (while also ensuring that you do not irritate them with an excessive amount of information!).
Use these five easy strategies to get the most out of Instagram for your retail shop, whether you’re just getting started with Instagram or are just seeking for new inspiration on what to publish. Instagram is a great way to showcase your products and engage with customers.
1. Exhibit your wares to potential customers
Customers are interested in perceiving what it is that you offer accessible for purchase. Maintain a close proximity to your smartphone at all times in order to take speedy shots of both newly released products and established favourites. Are you concerned about your ability to take photographs? Make use of these easy pointers to capture professional-quality photographs.
2. Put your knowledge of how to style people to the test in the actual world
On Instagram, the most popular kind of images to post are lifestyle shots. Find an employee who is interested in modelling your wares about town or who is willing to show off a space in a customer’s house that you’ve decorated.
3. Hold a contest to attract the attention of customers
It’s a terrific approach to get customers talking about your brand when you host a contest or run a promotion on Instagram. You might give away free swag, a gift card to your company, or even host a private shopping event. Include information in the caption on how individuals may join in the contest. Remember to indicate the end date of the promotion and to make the winner public after they have been chosen!
4. Peer behind the scenes of the action
When customers are given a glimpse into a typical day in your life, they report feeling a greater sense of connection to the business. Post videos while you’re getting ready for a big fashion show, share vacation images when you’re on your way to the market, and promote your go-to local eatery the next time you’re there to eat.
5. Inform customers that a sale is going to be held in the near future
Your customers are interested in learning when you will be offering new offers and when you will be having sales in the future so that they know when to shop. Be sure to inform your followers on Instagram that you will be holding a sale and what type of discounts they can expect to receive before the sale begins.
Do you require assistance with your web marketing?
Boutique Window is the most user-friendly and productive internet marketing tool available for your shop. Boutique Window connects with Constant Contact to provide you with the capability of managing your social media accounts, email marketing campaigns, and retail website all from inside a single, simple-to-use application. Boutique Window also provides useful tools for generating interesting posts on social media.