Today, social media marketing encompasses more than the odd tweet or a client’s request to check in on Facebook. TikTok is the fourth most extensive social media network, with over 800 million active users, and is particularly popular among Millennials and Gen Z users. This new social media behemoth is also growing alongside the notion of a TikTok advertising agency.
While including TikTok into your social media marketing strategy is a wise decision, the site does need a different approach than other video-based platforms such as YouTube. What is the secret of TikTok virality?
Let’s dive in to see what are all the terminologies involved to go viral on TikTok.
- Pick Right Song For TikTok Video
Once your TikTok video has been uploaded, you’ll be given the choice of including music. This is a critical component of the platform’s functionality. Because users may search for videos depending on the theme they are using, choosing a popular or current song might assist your video in going viral.
There are a few different ways to find out which songs are currently popular on TikTok. The quickest method is to use a desktop computer to login and navigate to the TikTok “Discover” part of the “Watch Now” website. On the right-hand side of the screen, you’ll find a list of prevalent noises and music to listen to.
- Keep Your TikTok Videos Short
Understanding how TikTok calculates video success is a critical component of becoming a viral sensation on the platform. The number of individuals who view the video is less significant than their time spent watching it.
In an ideal situation, you want viewers to watch your entire video. An excellent way to do this is by creating compelling material, but there is an even more straightforward approach to increase your chances of success: keep your films brief.
Although the maximum video duration on TikTok is 60 seconds, most viral videos are less than half that time. According to social media experts, 16 seconds is the ideal duration for a video on social media.
- Create Worthier Content
Many popular TikTok videos are created only for the sake of amusement and enjoyment, and this is one type of value you can provide. Though not as common, films that tell stories, teach a technique, or provide helpful knowledge are as popular.
Use the search query on how to get likes on TikTok and implement the methodologies that evoke more audience to your worthier content. To help your audience understand your message and navigate through the video, use text and bullet points to guide them through it.
According to recent data, 55 percent of customers conduct product research on social media, with TikTok becoming an increasingly popular platform for doing so. Product reviews are some of the most popular videos on YouTube, and they may be a great way to attract new viewers to your channel.
- End With Strong CTA
The objective of becoming viral is not the final result. When you get a lot of people to see your video, it’s fantastic, but if you want to be truly successful, you need to convince those people to follow you on TikTok or visit your website.
A solid call to action might also aid in the virtualization of your video. The greater the amount of engagement your video receives, the greater the number of people who will watch it. Comments are strongly weighted by TikTok’s engagement algorithm; however, obtaining a large number of likes and shares can also help you move up the ranks.
TikTok is, at its heart, another content marketing platform, and for the most part, all of the same principles apply as they do everywhere. The finest videos are both enjoyable and educational, and they add value to the viewer’s life. If you do that, you will develop a following of people who will stick by you.