Some of the most successful brand identities can be found on Instagram. Instagram is primarily a photo-sharing app. A lot of emotion is involved. It establishes rapport between brands and their customers by appealing to their sentiments.
Instagram, as a visual medium, may be used to build a unified identity for your brand. Your Instagram profile should convey your brand’s mission and values to potential customers quickly and easily.
A brand is the mental image that is conjured up when potential customers hear your company’s name.
What do you want people to picture when they hear your name? Creating a consistent Instagram presence can be a useful technique for establishing your brand’s identity because it allows buyers to associate positive thoughts with your products.
Here are the three most important things to do while establishing your brand on Instagram.
Share your beliefs and character with the world
Most businesses rely on their brand to represent who they are. Instagram is an excellent venue for providing a succinct demonstration of a brand’s core principles.
United By Blue is a value-driven outdoor wear manufacturer. Their whole brand identity—from their name to their motto to the content they share on social media—is rooted in their commitment to making “Responsible Durable Goods.” United By Blue is a company that promotes environmental awareness and solidarity amongst outdoor lovers.
Their website boasts, “For every product sold, United By Blue removes one pound of trash from our world’s oceans and waterways.” They also participate in water cleanups.
A quick look at United By Blue’s Instagram feed provides us with the aforementioned details in a consolidated fashion. To demonstrate their dedication to the outdoors, they share photos of their family camping, going on adventures, and working on waterway projects.
Instagram may be a proactive marketing tool when used to display the brand’s principles. The vast majority of customers use social media daily. Your business is more likely to be recognised by them once they encounter a
than they would find with a simple internet search.
Share your brand’s backstory
How do you want your website visitors and social media followers to feel after viewing your content? Inspired? Energetic? Calm? Happy?
If you utilise Instagram as a place to tell stories and interact with your audience, your business will be able to strike an emotional chord with them.
Walker Family Goods offers travel bags and backpacks for sale, but their ethos is also mirrored in their Instagram account. They are a family-run company with the goal of encouraging other families to take inexpensive vacations.
They post stunning photos of the family using their products on their travels. By sharing the adventures of their own family, they hope to encourage other people to take their own trips and purchase their items.
Despite its visual concentration, Instagram provides ample opportunity for telling stories. Instagram’s “Stories” function also lets you post time-sensitive updates directly to the feeds of your followers. Use these methods to get your brand’s message out there. Your presence in this room begs the question: why? What good would it do for your consumers to join you there?
Work your theme into the text
Instagram being a visual medium makes it simple for your target market to locate your profile and peruse your latest updates. Having a consistent, well-planned Instagram presence is the best approach to convey a certain brand.
Be consistent. The finest social media channels consistently release engaging material. While a carefully curated feed isn’t necessary for comprehension, it does help if the photographs all share at least some commonalities in terms of colour palette or aesthetic.
The OddBird Co. brand of Turkish robes and towels has a charming, consistent aesthetic. They may be selling high-end bath towels, but a look at their feed reveals that they prioritise time with loved ones and rest above all else. They convey a sense of calm, warmth, and security through the use of muted tones and gentle textures.
This company’s brand appeal is boosted by the consistency of their brand’s theme. Their refined, unified approach to visual branding on Instagram helps them gain more adherents. They boost their revenue and brand recognition by gaining more fans.
Returned to You
Look up a few of your preferred manufacturers and labels. Why do you approve of their actions? Do you have any suggestions for improvement? Before settling on a course of action, write down your thoughts.
Starting with these components, you can create a visual theme for your Instagram account:
There is no shortage of opportunities to incorporate colour into your Instagram feed, but it’s helpful to have a few primary hues in mind.
While white works well for Zion Coffee, you might want to experiment with warm or cool colour palettes, or create one from scratch, to best represent your business.
How bright or dim are the pictures you’re showing people? You can experiment with showing all bright photographs, all dark photos, or a mix of both.
Consider the subject matter of your photograph. Which do you prefer, photos with lots of clutter or simpler ones? A sense of cohesion in your photographs can be achieved through the consistent use of negative space.
You may avoid inconsistencies in your content creation by applying the same or similar filters to all of your photographs in Instagram or VSCO.
There is a lot of your company’s ideals and personality that can be displayed on Instagram, making it a worthwhile investment. Instagram is a great way to humanise your brand and make it more approachable to your audience, which consists of your name, logo, values, and presence. Make the most of your brand’s visibility by using it as a visual narrative tool.