Creating a catchy Instagram bio is no easy task. You want visitors to get a sense of who you are and what you do fast, but you also want to put your best foot forward creatively and sell them on your wares.
If you have an Instagram account, when was the last time you updated your bio?
Your Instagram profile is now your primary point of entry, therefore it’s more important than ever to have an engaging bio to help you gain new followers.
Just as the goal of your website’s landing page should be to convert people into customers, so too should the goal of your Instagram profile be to convert visitors into followers.
Are you prepared to understand the essentials of writing a successful Instagram bio in the year 2020? Learn from the advice given here.
Draw in the Right Followers by Optimising Your Instagram Bio
In order to attract new Instagram followers, you must quickly convey your purpose.
A good Instagram bio describes the nature of your company. Remember these nuances while writing your Instagram bio if you want to stand out for a particular specialty, vocation, side interest, or fascination.
The bio of The Wing, a real-life example, is on Instagram. The Wing’s Instagram bio is succinct and to the point, so even if you’ve never been there before, you’ll know in a matter of minutes that it’s a women-only coworking space.
However, The Wing isn’t trying to recruit just any women; they’re only interested in those who share their “we’re a coven, not a sorority” worldview.
This is crucial because it means The Wing can target a specific group of women who share its values and culture with only a few lines of material.
Make the accounts you mention and the hashtag your brand uses clickable in your Instagram bio
Before March 2018, the URL in your Instagram bio was the only place on your profile where a user could click a link.
With the latest upgrade, however, any usernames or hashtags you include in your Instagram bio will also function as links. A “#” or “@” in your bio will turn into a clickable link that takes readers to a certain hashtag or user’s profile.
That means you can promote your Instagram business profile in your bio, or advertise your place of employment by mentioning your employer’s Instagram handle.
This is a great chance for major brands like @nike to promote their women’s-specific account, @nikewomen. After including relevant usernames, you may then include hashtags!
It’s a terrific chance to spread awareness of your brand’s hashtag if you include it in your Instagram bio, since visitors to your profile may then click through to view the relevant content.
The number of people who follow you may make or break your popularity
Having a sizable following increases your credibility and makes people more likely to follow you or your company.
Gaining more website visitors is another perk of amassing 10,000 or more Instagram followers and using the SWIPE UP option in Instagram Stories.
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By switching to an Instagram Business Profile, you can make it easy for anyone who visit your profile to get in touch with you.
Your Instagram profile should serve as a one-stop-shop for new visitors, so make it simple for them to do things like contact you or visit your physical location.
Creating an Instagram business account is a great step in the right direction
By moving to an Instagram business profile, you can add important contact information immediately to your Instagram bio in addition to posting sponsored posts and advertisements, adding links to Instagram Stories, and using Instagram’s built-in statistics.
Once you have these in place, a profile visitor can simply click a link in your bio to send you an email, call you, or get directions to your location on Instagram.
Include a highlight reel of your best Instagram Stories in your profile description
Instagram Stories Highlights is one of the most significant and fascinating new features of Instagram bios.
In order to keep your greatest Instagram Stories at the forefront of your profile, you may save them as Highlights.
When someone taps on one of these stories, it will play independently under your Instagram bio.
Instagram Stories Highlights are like a teaser for your Instagram feed, showcasing the best of your brand for everyone who happens upon your profile.
If you sell clothes online, each category—tops, bottoms, dresses, accessories—likely has its own section of your brand’s website.
Your website’s “pages” can serve as a jumping-off point for new categories of Instagram Stories Highlights.
Your Instagram bio is crucial if you want to reach your target demographic, increase clicks to your website, and ultimately increase revenue.
More resources mean now is the time to update your Instagram bio and give each new follower the best possible first impression.