Recently, TikTok entered into a partnership with Shopify with the objective of assisting Shopify’s more than one million merchants in selling their products to the audience on TikTok. Shopify merchants can now design and manage TikTok marketing campaigns without ever having to leave the Shopify dashboard thanks to a partnership between the two companies. Making use of this newly added capability is really straightforward. Simply search for the TikTok channel app in the Shopify App Store and download it onto your device. After that, navigate to the TikTok for Business Advertising Manager within Shopify.
How to use TikTok for business purposes?
TikTok sells. Not only is it the social media platform with the quickest expanding user base in existence, but it is also the area where it is easiest to sell all of a product’s inventory. TikTok users spend upwards of 850 minutes every month on the app, on average, according to data from the company. When you consider that there are more than one billion active users on the network on a monthly basis, there is a big opportunity for your content to be viewed on the platform. More than $535 million was spent by customers using the TikTok app during the second quarter of 2021.
Learn how TikTok works
TikTok isn’t like Instagram or Facebook. It is intended for use with shorter forms of content. When users scroll down their For You Page (FYP), they are barraged with frequent changes in the context of the page. In the event that you are unable to capture their attention within the first few seconds of your movie, they are able to (and will) just scroll past it using a simple twitch of the thumb.
In order for advertising on TikTok to be successful, native content needs to be carefully designed. Advertisements of the more traditional variety will not be successful here. Users of TikTok, fortunately, are not particularly difficult to sway. If you can get their interest and demonstrate that your product or service is effective, customers will start flooding your website in no time
Some tips to get start
- Learning how the algorithm used by TikTok works can go a long way towards helping one generate viral content that is successful in generating revenue. Hack the algorithm. When you first upload content to TikTok, it will only be displayed to a select group of individuals. Depending on how those users interact with your movie, they may promote it to different users in their network. Your objective should be to stimulate as much participation from those initial users as is humanly possible.
- Make use of the native formatting: keep your films to a duration of approximately thirty seconds, ensure that they are always oriented vertically, and make sure that they fill the entire screen (no black space).
- Using trending hashtags, noises, and video themes is the greatest approach to sell your products utilising native content while participating in larger conversations and trends on the platform. This may be accomplished by “hopping on trends.” Using a user’s preferred sound could be all that is necessary to get that user’s attention if the person like a certain sound.
Get to know your audience
It is not enough to simply understand your intended audience. You need to have a solid understanding of the manner in which your target audience uses TikTok. Always make sure to check the metrics as you add new material and develop your account. Take a look at the TikTok influencers that your audience finds most appealing, the times that they are online, the kinds of trends that they engage in, and so on. Your advertising campaign on TikTok will be more effective if you have a deeper understanding of the kind of content that are most appealing to your target demographic. Since TikTok is a gathering place for members of Generation Z, it is critical that content creators put an emphasis on being genuine.
Take advantage of all that TikTok has to offer
TikTok wishes for your use of their platform to be fruitful and successful. This is the reason why they’ve added a large number of tools that make it simpler to sell things on TikTok. Here are a couple more things to think about:
Live stream shopping events are a great opportunity to acquire influential people who can assist you in selling products during the event.
Product tags: transform every post into a prospective advertisement by using product tags that connect directly to your product listings in each article you publish.
TikTok may be a newer terrain for the majority of advertisers, but the platform has proven to be a goldmine for marketing online, particularly to a younger demographic. TikTok has been increasingly popular among younger users. TikTok can also be used for retail if the Shopify integration is utilised, and the appropriate advertising solutions are implemented.