Have you ever pondered what causes and sustains the proliferation of TikTok-based trends?
Hashtags, challenges, dances, and memes have all become practically inseparable from the social media app. There is constantly some fresh fad that has everyone talking on the site. Maintaining awareness of what’s hot on TikTok can be challenging at times. (Take a peek at the top four trends on TikTok.)
Making a brand-specific trend go viral is the most efficient strategy for raising brand awareness. Millions of views and thousands of new followers are possible with just one viral campaign. Advertisers can ride the wave of a trend to greater prominence on TikTok. TikTok is a great platform to promote your business, if you haven’t already done so.
Trending topics in media and current events
Influencing the genesis of a trend on TikTok are elements of popular culture and global events.
TikTok’s primarily young user base is a perfect fit for today’s youth-oriented pop culture. When something happens in popular culture that relates to their brand, TikTok creators jump on it immediately.
The most important reason for this is the role that popular culture plays in bringing together people who share common interests. Fans of the respective cultural phenomenon are the most likely to engage with a video based on that phenomenon. Because multiple TikTokers are making videos on the same topic, it becomes popular very quickly.
TikTok has become popular because of its challenges
TikTokers like to take on difficult tasks. TikTok challenges are becoming increasingly popular.
Easy replication by TikTokers makes challenges popular quickly. Any type of video or audio can be a TikTok challenge. Dance routines, lip sync videos, and impromptu recreations of movie and sketch comedy scenes are all examples.
Trending now are challenges because they are so interesting. When users on TikTok see their friends taking part in a challenge, it makes them want to join in, too.
The term “TikTok influencer” refers to users who have gained a large following on the platform. They’ve built up a sizable group of dedicated fans and followers who regularly engage with and share their content. On the strength of this confidence, influencers can easily initiate new movements within the community.
Furthermore, their massive fan base is useful. There is usually a large amount of reaction when an influential person posts a new video. Videos with lots of likes and comments do well in TikTok’s algorithm. This is why videos made by influential users tend to show up on the “For You” page.
Just what is it that everyone seems to be listening to right now?
One of the simplest ways to start a trend on TikTok is to use well-known songs. Since the vast majority of TikTok videos are set to music, it’s not hard for songs to become popular.
Songs or their hooks are often the inspiration for new videos made by TikTokers.
TikTok doesn’t become popular for every song. Not every song that does well on the radio will do well on TikTok. The tune needs to be appropriate for use on the video sharing app TikTok. Popular songs on TikTok often feature memorable choruses or have words that lend themselves well to improvisation. Popular on TikTok are songs that are simple to dance to or lip sync to.
Brands can promote their products and increase their visibility by starting their own TikTok challenges and trends.
Using influencers is a simple way for brands to start new movements. Advertisements on TikTok are a great way for brands to start new fads. The best way to get a huge number of views in a short amount of time is to use TikTok ads. TikTok provides a simple platform for brands to drive a trend that will benefit their marketing efforts.
The most watched video concepts on TikTok
When a video is in a genre that many TikTokers enjoy, it has a better chance of becoming a trend.
In June of the following year, 2020, over a billion hashtag views were generated from the most popular content categories on TikTok. When it comes to what people like to watch on TikTok, videos of funny cats doing funny things are always a hit. There have been 443.3 billion total views on entertainment videos.
Forms of Current TikTok Fads
TikTok trends are flexible, and can include a wide variety of media types. There are, however, four content types that are statistically more likely to become popular.
TikTok has seen a surge in the popularity of dance videos. Video clips of TikTokers performing their own renditions of popular dance routines have become all the rage recently.
TikTok is a platform where challenges rapidly gain popularity. TikTokers make videos when they see a content idea they think would be interesting to see how they would interpret it in their own way.
Guess’s #InMyDenim TikTok challenge is extremely viral for this very reason. By participating in this challenge, TikTokers demonstrated their expertise in styling items from Guess’s new denim collection.
All of the videos on TikTok have music playing in the background. TikTok has been instrumental in the success of many musical acts. TikTok has been instrumental in helping some artists break through. Lil Nas X is a prime instance of this type of artist. His song “Old Town Road” became 2019’s most popular track after going viral on the app.
As of now, TikTok has more than 800 million users and is rapidly becoming the most popular social media platform available. Those businesses intent on expanding should use the platform to their advantage. One strategy for doing so is to initiate and actively pursue emerging trends.
As this article has shown, TikTok is often the incubator for new cultural phenomena. This summary should help you incorporate TikTok into your marketing mix. The most important thing is to make content that people will enjoy watching or listening to and will find simple to interact with.