An engaging and informative content attracts quality visitors to your site. Be a well-informative and helpful site for your audiences. When a user needs to find a solution for a problem related to your niche, provide all necessary updates and fresh content on your website from Google. 

But how to create such engaging content? There is a perfect tool owned by Google called the Keyword planner. A web page with the target keyword gains the attention of your target audience and shows your site on top searches. 

What Is The Work Of Keyword Planner?

Google’s keyword planner is a multi-functional tool that gives hand in performing the keyword research and planning to use in your content accordingly. Are you the one who is new to using keyword planners? Don’t worry! This tool helps in finding the right keywords for your site.

Draft an exclaiming content to identify your potential customers. Here are the ideas to create epic content with the right keywords.

How To Use Keyword Planner Tool?

The first step to access the keyword planner tool is to create a Google Ad account. Then go to the homepage of the keyword planner. After tapping on the “Go To Keyword Planner” and selecting “Experienced with Google Ads” set your goal. 

Now, enjoy the experience with the keyword planner tool by typing a niche-relevant topic or product to get the right keyword. Whatever the word you type on search, you will get a list of keywords related to that particular word.

Here are some tips to use the Keyword Planner tool.

1. Reach Your Target Audience

The Google Ads Keyword Planner is a perfect tool to do research in finding the keyword to run a successful campaign. Type a word related to your industry and get a list of keywords. Select the most relevant keywords and use them while creating content. Reach your target audiences by using the following filter option:

• Language
• Location
• Negative keywords
• Search network
• Date

2. Limit Costs With Filter

The most important thing to know about the keyword planner tool is the filters. Get the most relevant keyword suitable for your business and limit your costs. Some of the filters to attain limitation in costs are:

• Average Monthly Searches
• Organic Average position
• Organic impression share
• Suggested bid
• Ad impression share
• Competition

3. Keyword Bidding & Budget Fixing

The main aspect of selecting a keyword is to analyze the cost and know whether it suits your budget. The keyword planner tool provides you with information about the keyword on maximum CPC, average CPC, and bid estimates. When more people use the same keyword, it remains expensive for bidding. So, choose a less competitive keyword to display your site on SERP.

4. Know The Competition

As the above point explains that a competitive keyword is expensive, how to measure it? Generally, the search volume of a keyword is a measure of competition level. The keyword planner tool provides the competition metric to categorize the difficulty of keywords that rank for. After selecting the keyword, create epic content that is the best blogger outreach service to optimize your website higher on SERP.

5. Drive Higher Traffic With Right Keyword

Do you know the goal of keyword research? It is extremely gaining traffic from your target audiences. The right niche-relevant content attracts the ideal customer to your website. Outrank your competitors with the use of the right keywords to create engaging content and generate high-quality backlinks from authority sites. It is better to use medium-volume keywords and gain audience visibility. 

Final Thought

Keyword research is the perfect way to gain organic traffic to your website. There are a lot of ways to research keywords. Moreover, a keyword planner is the right one to find the right keyword suitable for your website. The above article provides ways to use keyword planner tools. 

TikTok marketing is growing rapidly and you can get your business known among huge audiences. The short video application came into existence in 2016 and now acquired about one billion monthly active users. With the increase in usage, TikTok became the most downloaded application in 2020.

There is tremendous growth on TikTok because of the engaging dance challenges and entertaining videos. Such videos attract small businesses and top brands to experiment with this app to succeed. If you are new to TikTok, you should leverage the trends and publish engaging content to enrich the growth of your small business.

Why Do Small Businesses Need TikTok?

TikTok is the best platform for small businesses because it provides the best way to enhance video views. So, make your account in favor of the TikTok algorithm to curate your target audiences for your business. Since there is no specific algorithm on TikTok, it is better to create an engaging video that attracts more users and gets your video on the For You page. 

To win the TikTok algorithm, the guide below shows the effective tips and tricks to help your small businesses to shine on TikTok.

#1. Use Trending & Relevant Hashtags

Be smart on TikTok to enhance your audience growth. The first thing to showcase your business on TikTok is to include relevant and trending hashtags. Using hashtags on each content enhances your brand’s visibility to your target audiences. Meanwhile, note that the hashtags on your content match your business and are popular. 

But how to get the popular hashtags? No worries! TikTok helps you to find the right hashtags on the Discover tab with the number of views for the particular hashtag. Captions are a great place to use relevant hashtags to boost your video views.

#2. Include Trending Songs

Enhance your TikTok experience with the background music to your videos. Since music is the primary key to boosting your popularity, using trending songs helps audiences to view your content. Get the trending music by scrolling down the For You page and save the one that suits your content. Instead of using trending songs, you can use your own music with filters and effects to show your uniqueness among your target audiences. 

The trending songs on your content are a good indicator for your brand to boost your popularity.

#3. Join Challenges

The best feature on TikTok to gain audience engagement is the challenges. You can either participate or create your own TikTok challenges to get the attention of your target users. TikTok challenges provide a fun-rich environment for audiences, allowing them to recreate the challenges in their own version with the trending hashtag. The two main tips to win the TikTok algorithm on the challenge feature are participating in an existing TikTok challenge or creating your own challenge.

Never forget to include your branded or specific hashtag relevant to your business to enhance your reach and end up your video visibility on FYP.

#4. Post At Right Times

The aim of every small business on TikTok is to boost the follower count. There are some interesting theories to showcase your content to potential audiences. Posting your content when your audience is mostly active can increase profile visits and followers. Otherwise, you could build authenticity when you boost real TikTok fans for your account and get more people to spend time on your content. Luckily, your videos would reach the FYP when you post content at the right time with huge followers. So, post your content at the right time to enhance the reach of your small business.

#5. Post Often And Never Delete

When the number of posts on your TikTok account increases, there are higher chances to show any of your exciting videos on the For You page. The videos ending up on the FYP boost your profile views and increase audience engagement en route to going viral in a short time. Also, never delete any published video because the particular video may go viral at any point in time. The old video may trend after years because of your new followers.

Conclusion

TikTok is the best solution for small businesses to increase their follower’s growth with a raise in their revenue. Use the above tips to work towards winning the TikTok algorithm and increase your brand reach faster.